What is the main purpose of your website? Most likely, it is to attract your target audience and retain current clients. When thinking about redesigning your website, you need to think about that main purpose. After all, the better your website is at resonating with that target audience, the higher the likelihood that website visit will lead to a sale.
- Consider who will be purchasing your product and/or services. Who are you targeting? What problem does your business or product solve? Before redesigning your website, you need to identify that target market, if you have not already done so. If you need help determining who your target audience is, you can look at your current audience for guidance. Who are they? Where are they from? What do they do for a living? Then you can identify what they need from your product or company. Finally, look at their digital behavior. What social channels do they frequent? How do they use your products or services? This will help determine how to create your newly designed website.
- Design your website to appeal to your target audience. Now that you have defined your target audience, customize your website to fit their needs. This can be accomplished by adding landing pages that answer the questions that each group in your target audience would inquire about. Showcasing your portfolio, case studies, and blog posts are great to explain what you do and the positive results that your work leads to.
- Customize calls-to-action for your target audience. Everyone that visits your website will not go on every page. They will be drawn to pages that answer their questions. Narrow down what pages each group will want to visit and add customized calls-to-action to entice them to make an action.
Do you want your website to be a positive reflection of your business? Kraus Marketing specializes in website design, marketing, and branding. Our team of creative professionals can create an updated, responsive website. Our websites are built on content management systems (CMS), such as WordPress. Contact our team for more information.