Did You Analyze Your Metrics?
Believe it or not, this is a common mistake that we have encountered over the years. People spend so much time developing content, schedules and other aspects that they sometimes overlook how they are going to measure their ROI.
This aspect of the campaign cannot be ignored! The best way of understanding if your campaign was successful or a dud is using the metric tools that many social media platforms provide. For example, Facebook Insights is a goldmine of information because it allows you to analyze all post related to the campaign.
It can tell you how many times your content was viewed, shared, liked and commented on. You can then compare this to your goals that you created at the beginning of the campaign.
This then allows you to determine which types of content performed the best. Perhaps Infographics and image-based posts resonated better with your audience? Or maybe your posts caught more attraction on a Monday morning rather than a Friday afternoon.
Using the information provided by these insights, you can integrate into your next campaign, which will hopefully be more successful.
Keep in mind, however, that you cannot just rely on shares and likes to determine the success of your social media campaign because it is merely one aspect of social media analytics. It is also important to use tools such as Google Analytics in order to keep track of conversions on your website.