According to a study conducted by Pew Research Center, 79% of Internet users are on Facebook. If you are not on social media, it is definitely time to jump on the bandwagon as you could be losing out on the opportunity to engage and connect with your target audience, if you do not. As a social media marketing agency, we want to provide some helpful tips for growing social media.
Get on Google and Facebook. First things first, you need to make sure that you create a profile on Facebook and claim your listing on Google. After all, how can you grow your social media if you do not have one? Claiming your listing on Google will allow you to update the business hours and contact information, as well as, respond to reviews. All of which is helpful in connecting and engaging with your audience.
Figure out what social media platforms are best for your business. News flash: not all social media platforms are great for your business. Your main objective prior to joining every social media network out there is to determine where your audience is. Do they look for your service on LinkedIn or Twitter? If the answer is no, you do not need to invest resources in building those pages.
Do not participate in the spreading of fake news. Fake news has become quite prevalent on social media sites, however, you need to refrain from engaging in the spread and promotion of it. This will lead to numerous downfalls, including alienating your target audience.
Broadcast a live video. Last year, Facebook added a new feature to its platform – live videos. The network places prominence of videos in the newsfeed, so more eyes will see it. We recommend creating a live video if you are hosting a special event or sale.
Go 360. In addition to sharing live videos, Facebook also allows users to share 360-degee images and videos. If you are changing up the inventory in your retail store or have moved into a new office, a 360-degree video could be the perfect way to show your audience your new space.
Post at the right time. What is the purpose of crafting a thoughtful social media strategy if you do not post at the right time? In order to determine the best times to post, you should consider your audience and the best times to post depending on the platform you are using.
Hire professionals. As a social media agency, we help clients in a variety of industries with their social media presence. If you are unable to dedicate the time and resources to managing your social media profiles, let us help you!
Are you curious about the changing world of social media and search engine optimization? Kraus Marketing specializes in digital marketing, SEO, and social media. We help companies in the tristate area create and implement successful digital marketing campaigns. Contact us today to learn how we can help you.