Metropolitan Window Fashions

Metropolitan Window Fashions is a family-owned business that has been serving customers in New Jersey for over 80 years. Their goal is to provide high quality custom window treatments and excellent customer service to their clients.

Client Challenge

Before the COVID-19 Pandemic, Metropolitan Window Fashions had an outdated website design and very little online presence. Once the Pandemic hit, they needed to evolve their business to meet client and industry needs by growing a digital presence to increase shop-at-home appointments. While their custom window treatments are made from only the highest quality fabrics, they needed a modern website design to support their new digital initiatives while preserving their decades of brand recognition.

The Kraus Solution

To meet the needs of Metropolitan Window Fashions, Kraus Marketing provided them with a modernized website redesign led by heatmapping data. The new website enhances consumer experience through updated content and capabilities.

At the same time, we started an integrated digital marketing campaign, including SEO, PPC, and social media marketing. Our team worked to create a visually appealing social media feed to appeal to their target audience of home design professionals and enthusiasts. Their Instagram grid features renderings of custom window treatments and fabrics, as well as sales, promotions, and tips for homeowners.

We look forward to continuing to service Metropolitan Window Fashions, growing their website traffic, and curating the perfect Instagram feed.

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