Why Brands Should Hire a Digital Agency to Handle Their Social Media

Why Brands Should Hire a Digital Agency to Handle Their Social Media

Why Brands Should Hire a Digital Agency to Handle Their Social Media 1698 1131 Kraus Marketing

Are you unsure about the benefits of outsourcing your social media to a digital agency? Here are some reasons that you should consider doing so!

The social media landscape has drastically changed over the years. It will also continue to evolve over time. Many people often assume that they gave social media presence simply by having a Facebook, LinkedIn and Twitter account. In actuality, these platforms are just the tip of the iceberg. There is also Google+, Pinterest and Instagram.

Aside from social networking sites, there are also blogs, wikis and directories that can help attract more visitors to your website. Naturally, brand owners may start to become overwhelmed by the massive and ever-changing social media landscape.

Managers may then find themselves stuck. They know that in a digital world, a social media presence is required. At the same time, they cannot have a haphazard presence because it may actually do more harm than good.

Managers may find themselves asking: “What should I do?”

Truthfully, if you’re struggling to maintain your social media presence, it may be best for a company to outsource their social media to a digital marketing agency. Do you need further convincing? Here are 4 reasons why you should outsource your social media.

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It can be frustrating to keep up with the latest industry changes. If you are not dedicating enough time to your social media marketing efforts, chances are that you are not doing it correctly. Social Media requires more than a couple of minutes each day. It requires time, effort and precision. Sometimes the sheer amount that you need to put into your social media efforts can be overwhelming, especially when there may be times that you need to focus on other aspects of your business.

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Some businesses look down on social media, so they usually let their assistant or young intern manage their platforms. Even though your young intern probably grew up immersed on social media sites, there is a big difference between social media for personal use and social media for business. Sure they can tweet on Twitter or post a picture on Instagram, but do they know how to track analytics or set up an Ads campaign? Probably not.

Social media requires knowledge, experience and creativity in order to work correctly. When you hire an agency to handle your social media, they have the skills needed to effectively manage your social media platform because they probably have many current and past clients in their portfolio that they helped deliver quality results.

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Believe it or not, hiring an agency to handle your social media will probably save you money in the long run. While it is true that doing so will cost money, you will be able to maximize your ROI of your social media efforts by doing so.

Ok, it’s true that you could always pass off your social media to your unpaid intern, but we already discussed why that is not so wise.

But let’s imagine that you hire some in-house talent. Not only do you have to pay them full-time, but you also have to provide them with benefits, which will rack up the amount of money that you are spending on the position. If you opt to hire an agency instead, you would not have to spend money by providing them with benefits because they probably already receive them through their agency.

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The Full Package

Lets return to the point about saving money. Imagine that you hire someone in-house because you are impressed with their knowledge of social media platforms. But what happens when you realize that they do not possess other skills that are essential in digital marketing. What if they have no knowledge of SEO? What should you do if they have poor writing skills or their expertise in web design is deplorable? You are most likely going to have to hire more people who have these skills, which will cost you more money in the end.

When you hire an agency to handle your social media, you are not purchasing the skills of one person. You gain the talent of the entire agency. You have access to the web designers, the copywriters, the bloggers and all the other resources that the agency has at their disposal.

At Kraus Marketing, we have a dedicated digital marketing team that can help you achieve the results you want! We specialize in website design, search engine marketing, social media and SEO. Are you considering hiring an agency to handle your social media? If so, contact us at 973-998-5742 or visit us online at www.KrausMarketing.com.

    Kraus Marketing