Search Optimized Results, But Make it Instant
Say you’re in the market for a new washing machine. How do you go about finding the best one? You conduct a search online and make your choice based upon product pricing, availability, and the reputation of the various competing brands. But, with all the possible search results online, even some of the best companies can be buried under the competition. By implementing a well-executed pay-per-click advertising campaign, you can give your brand the edge it needs, helping you rise above your competitors and increasing your chances of securing that sale.
What is a PPC Campaign All About?
Pay-per-click, or PPC, as it’s usually referred to as, is a powerful tool for boosting your website’s visibility across mobile and desktop devices, putting you at the forefront of search engine marketing (SEM). With a strong PPC campaign, you will rank higher on search engines such as Google, Bing, and Yahoo, ensuring that your ads surpass organically derived results. All search results that appear because of a PPC campaign are distinguished with the word “Ad” displayed next to the URL.
In case you haven’t guessed it so far, PPC requires a friendly ad spend budget to run and help generate leads. The ad budget allows for a marketing campaign with quicker results amongst search engines compared to using SEO tactics alone. You pay whenever a user clicks on your advertisement and is taken to your website. So, the more clicks you receive, the more you end up paying. It’s a results-driven approach that helps generate traffic and leads without a long wait.
What Makes My Ads More Relevant
Than My Competitors?
Success in PPC relies on an effective keyword strategy, and as a marketing agency, we know a thing or two about keyword research and targeting. Keywords are what help search engines, such as Google, show users results that most closely match their search query. Specific keywords cost more money than others, which is often dependent on your industry, competition, or what products you are looking to advertise.
Before setting up your campaign, Kraus will meet with you to draft a strategy brief that best encompasses the overall goals of your campaign. We closely monitor our account to ensure the right audience and targeted locations are not only seeing your ads but also interacting with them without breaking your allotted budget. By doing so, we can maximize engagement without exceeding your budget.
Still Not Convinced PPC Is Right for You?
Real-Time Adjustments, Real-Time Results:
Unlike other marketing methods, PPC allows you to make real-time adjustments to your campaigns and see immediate results. You can tweak ads, shift targeting, or adjust your budget to respond to market changes as they happen.
Cost-Effective Niche Targeting:
PPC can be budget-friendly when you focus on “long-tail” or “niche keywords” that have lower bid prices. This allows you to drive targeted traffic at a fraction of the cost, offering an efficient way to reach specific audiences.
Complete Control Over Your Budget:
PPC keeps you responsible with your money. PPC campaigns allow you to track your spending and, from there, you can raise or lower your budget depending on your impressions and cost-per-click.
Advanced Remarketing Campaigns:
Remarketing has become even more sophisticated, allowing you to retarget visitors with personalized ads across platforms. This means your brand stays top-of-mind even after potential customers leave your site.
AI-Enhanced Ad Bidding
Video-Based PPC Ads
Voice Search PPC
AI-Enhanced Ad Bidding
New PPC Campaign Trends
AI-Enhanced Ad Bidding
With AI algorithms, PPC platforms like Google Ads now offer automated bidding strategies that optimize bids based on real-time data and user behavior. For you, this means smarter spending and better positioning in search results.
Video-Based PPC Ads
New PPC Campaign Trends
Video-Based PPC Ads
With the rise of video consumption, video PPC ads on platforms like YouTube and social media have become a key part of effective campaigns. Video ads can grab attention faster and convey more information, making them ideal for building your brand awareness and driving clicks.
Voice Search PPC
New PPC Campaign Trends
Voice Search PPC:
As more users rely on voice assistants like Siri, Alexa, and Google Assistant, optimizing PPC ads for voice search is crucial. By focusing on natural language queries and creating ads that mirror the way people speak when using voice search, we can boost your website traffic and engagement.
PPC Is In Your Future
Don’t be that company—the one that has so much to offer but gets left in the dust online amidst the competition. With a well-planned PPC campaign, your website will be listed in the sponsored or featured section at the top of search engines, ensuring that you get the word out NOW about your product or service. PPC doesn’t take days or weeks to kick in, it happens instantly, and the results are measurable. Kraus Marketing will take the time to research what keyword terms work best for your company, developing a customized strategy that aligns with your business goals.