With any profession, it is important to learn the tips of the trade. There are many tools out there to help marketers. Here are a few technical skills that you should be familiar with.
You may pride yourself in having “knowledge of Microsoft Word,” but it may actually be more important for marketers to have knowledge in WordPress. It is essential to not only know how to create a post, but also upload and schedule it into the program.
Having basic of knowledge of photo editing programs such as Photoshop will do you wonders. Studies show that readers are more likely to read and engage in blog posts if visuals are uploaded with content. Having basic photo editing skills will allow you to upload create or design an image to supplement your blog post.
Knowing the basics of HTML will allow you to format a blog post correctly as well as fix formatting issues that may arise. Having this skill will also allow you to correct other problems such as resizing a photo or video to fit within the blog design.
The more you know about AdWords, the better off you’ll be. AdWords allows you to easily reach customers and drive traffic as well as get leads, generate sales and manage campaigns. Due to the complexity of this tool, it will help you stand out if you become AdWords certified.