Studies show that duplicate content remains at large.
Of the over 200 million page crawls Raven’s Site Auditor conducted from February 2013 to June 2015, 29% of pages had duplicate content. A recent study conducted by Internet Marketing Software Company Raven, has revealed that 29% of websites have duplicate content issues and 80% aren’t using Schema.org Micro Data.
Common On-Page Duplicate Content Issues
Honestly, you might not even be aware that your website contains duplicate content. Let’s take a look at common issues with duplicate content and what you can do to fix it.
Duplicate Page Titles
Search engines prefer it when your website has a unique page title for each page. Identical page titles could confuse website visitors trying to navigate your site, as well as the algorithm trying to understand the page. Search engines may ignore any pages with the same titles.
Duplicate Meta Descriptions
As with title tags, it is important that meta descriptions are unique and relevant to the content on each page.
The content on each page of your website should be unique and relevant to the keywords used in your page titles and meta descriptions.
What is Sechmea.org Micro Data?
Schema.org micro data is a special way of formatting content in HTML and can help search engines better understand page content. For example, you can use structured data to correctly communicate the details of a person, product, event, movie, book, review, recipe and more. Search engines may also use structured data to enhance the appearance of your search results – known as rich snippets.
Raven’s industry leading on-page reporting tool, Site Auditor, was used to crawl 200 million pages and has identified over 4 billion issues. Site Auditor analyzes all the on-page elements and behind the scene codes on your website, revealing growing internal and external issues. The average site has 4,500 search related issues (according to factors determined by Raven).
The Top 5 Most Common On-Page SEO Issues
The average website crawl Raven’s Site Auditor conducted from February 2013 to June 2015 discovered the following Common On-Page SEO Issues: