Does your business’ website have mobile capabilities? If not, GoMo is here to help.
Today, everyone seems to be attached to his or her smart device. Think about it, when aren’t you on your phone? With unlimited technology at our fingertips, it’s no surprise that recent reports have shown that mobile search has surpassed desktop search. It is therefore necessary for business owners to recognize the importance of creating a mobile responsive website.
Google acknowledged the importance of a mobile webpage functioning properly and has penalized brands that have not utilized mobile capabilities. The Google Mobile Ads team has even estimated that 61% of mobile users are unlikely to return to a page if it is not optimized for mobile browsing. Due to these high numbers, Google has decided to help business owners by developing GoMo (short for ‘Go Mobile’) to ensure that businesses are able to maintain a strong mobile presence. GoMo provides the business owner with a chance to take advantage of services and resources that will prepare their website to perform flawlessly on any mobile devices.
How does a mobile website please the user and perform to their expectations you may ask? Here are three main focus points of GoMo to achieve success.
Design Layout
According to GoMo, simplicity is key. Remember that users are working on a small screen and using their fingers to navigate. Do not over complicate the website, the easier it is for the user to quickly find the information they are looking for, the happier they will be.
Having a mobile responsive website is also an essential. Responsive websites change their size dimensions to fit the user’s screen. So, whether the user is on a desktop or a smartphone, the entire webpage will appear on the screen to make searching the page easy to read and require minimal finger scrolling and zooming.
Website Content
Quality content is very important so that the user can quickly identify what your business does and decide if you could benefit them. Choosing which pieces of information to use can be a difficult task because some screens do not provide too much real estate for all your content to be placed. When deciding which information to include, make sure that it is for the benefit of your reader rather than your website’s SEO. Be careful not to leave out any important information or burden the user with useless information.
Loading Time
No one wants their time wasted waiting for a website to load. Often times when people are searching from their phones they are on the run and want what they are looking for to be shown to them quickly. Studies have indicated that readers will leave a website if it takes longer than 5 seconds to load. Although network connections can be a cause for slow loading times, large files or images that are not sized correctly can also be the culprits for these sluggish speeds. GoMo suggests to make sure that your images and files are sized appropriately to ensure user satisfaction.
Making a website easily accessible across multiple devices can improve your brand‘s awareness and will hopefully not scare away users on mobile devices if designed correctly. Who wants to lose potential clients because of a bad website? Therefore, it is necessary to take advantage of Google’s GoMo services.
Here at Kraus Marketing we know the importance of a website to a business. Our highly experience team stays up to date on developing trends, and implements them into our website design and branding services. If you are afraid that your business’ website is not up to date with today’s standards, we would be more than happy to help your site become responsive. For more information, you can contact us by phone at (973) 998-5742 or online at www.KrausMarketing.com.