A well-designed e-commerce website can make a big difference in your sales.
Many businesses make the mistake of using an off-the-shelf third-party shopping cart solution rather than have someone develop a custom online store for them. The cookie-cutter products are hard to customize in order to meet your needs and those of your customers, and this ends up costing you more in the long run.
We recommend that your e-commerce website be purpose-built for your particular retail requirements. For one thing, it gives you more control over the content. This also provides you better sales margins over time because you will not be constrained by some third party’s arbitrary limits on site activity or sales volumes. Here are five rules for the web development of e-commerce sites that will grow your online sales: