Search Engine Optimize (SEO) and Track
Strong search engine optimization will enhance your website’s organic search engine results. It involves implementing the proper keywords and key phrases, writing relevant on-page content, and targeted meta tags, title tags, and page descriptions.
Website analytics provide valuable data about how your website is performing—information that will help you grow your business.
At very least you should be tracking this data on a regular basis:
- Where your site visitors are coming from (direct, referral, organic search or paid search)
- Bounce Rate
- What keywords your being found for
- Average visit length
- Top visited pages and landing pages
- Top exit pages
By analyzing this information, we can determine where you are losing your customers and through which channels you are gaining them. We then evaluate the changes necessary to encourage more traffic and convert more visits to sales.