Make Sure It Is Optimized
Keywords in the titles, the tags, and the video description are, well, keys to video success. These are essential factors in your video SEO. If you are posting your video to YouTube (the world’s second largest search engine behind its parent, Google), include your keywords in the following fields: Title Tag, Video Description, Category Listing, Keyword Tags, Subtitles, and Captions.
In addition to being catchy and attention getting, make sure your titles are relevant and relate to your brand and the needs of your prospects. Use search terms to connect prospects to you and make your videos easy to find and share.
This is where you can drill down into search terms. Include as many topics, categories, and terms you possibly can think of. Also, make sure you include any involved or connected individuals, especially if their name has its own high search ranking. For instance, if you are posting a video on how you would handle the recent Paula Deen crisis, or have something that mentions perennial bad boy Charlie Sheen, make sure you add their names as a tag.
Write a short, succinct description that reflects your brand’s tone or message and incorporate (but don’t stuff!) keywords. Since about 22 words are visible in the description box, try to get relevant key phrases in there early. You may include a link to other content or a website in the description.