5 Must Have Features For Your Website in 2016

5 Must Have Features For Your Website in 2016

5 Must Have Features For Your Website in 2016 2560 1708 Kraus Marketing

 Website Features For NJ Business Owners

As a new NJ business owner, you’re website plays a critical role in the success of your business. In fact, you’re website says a lot about your company, because it’s a reflection of your brand. Websites are constantly evolving, there’s always something new each year that could enhance the overall appearance of your website. In this article, we’ll discuss the top 5 must have features for your website in 2016

  1. Responsive Website

It’s important that you provide your visitors with the best website experience possible. No one wants to visit a website that is not responsive. This can be a terrible experience for visitors on mobile devices. This is why it’s important that your website scales down to the right size to fit the screen of your users devices. Websites that are mobile responsive perform better in the SERPs. In April 21, 2015, Google came out with Mobilegeddon, a mobile-friendly algorithm that gives significant boosts to websites that are mobile responsive. So, it’s a good idea to ensure that your website is responsive in 2016.

  1. Looping B-Roll Video

This can seriously allow you to be noticed on a desktop computer or even laptop in comparison to your competition. Video is a great way to communicate with your target audience. There are numerous benefits of using video. On the web, it can allow you to reach a much broader audience across social media channels and also improve your rankings in search engines.

  1. A Well Done About Us Page

The about us page on your site is usually one of the most visited pages on your website. This is because visitors want to know about your company and the services that you provide. The about us page should be designed to get the attention of your visitors and provide them with the most important information in the least amount of time. A well done about us page could be the deciding factor between losing and making a sale.

  1. A “Legit” Call To Action

Call to actions can help increase conversions on your website. The whole point of call to actions is to get your visitors to perform a specific action. Sign up for my newsletter is not a good call to action. A good call to action should provide your visitors with value and compel them to fill out a form or sign up for your services. This is something to keep in mind when adding call to actions to your website in 2016.

  1. A Video

Sometimes it’s good to switch up the way you communicate with your visitors. We live in a society where everyone has a smartphone. Some people find it easier to watch a video, instead of reading a lengthy article. So, in 2016 you should try to add more video content to your website. The video should provide your visitors with relevant information about your company in a clear and concise manner.

Final Thoughts

If you’re not up to date with the latest website features, you could be missing out on a lot of potential new clients. In 2016, it’s important that you have the latest website features. The truth is, your competitors are finding ways to make their websites better and you should be doing the same thing as well.

Not happy with your current website? The web development team at Kraus Marketing can help! We can add new features to your website that can help you increase traffic and improve conversions. Visit us online at http://krausgroupmarketingcom or call us at 973.998.5742.


    Kraus Marketing