What is CTV Advertising & Is It Right for My Brand?
The traditional way of watching television has gone static before our eyes. CTV is here: an evolved method of enjoying your favorite shows—and customers are tuning in by the millions.
What is CTV advertising? CTV advertising transmits valuable messaging directly to viewers through popular internet-connected devices, allowing advertisers to influence diverse audiences they otherwise wouldn’t reach. CTV has become a full-funnel solution for brands to expand their presence among target audiences, exponentially engaging users by fusing the perks of online advertising with the titanic reach of TV. Read on to discover if CTV advertising is a fit for your brand.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
It’s Cost-Effective
When diving into the Oceana of marketing channels, cost of entry is one of the choppiest ripples companies tend to wipe out on. Yet, it’s one of the prominent CTV advertising advantages. Why? CTV ads have a significantly lower cost of entry compared to linear television. With traditional TV, spots are notoriously expensive, and your ad could air at a time that completely misses your target audience. CTV advertising is much less costly and offers more accurate targeting and precise inventory selection, delivering your ads to hard-to-reach audiences. This augments ad relevance to sync consumer preferences and helps connect your campaign to other online and offline behaviors.
Enjoy Higher Completion Rates
When a commercial comes on, with dated television advertising, viewers can quickly grab the remote, change the channel, and skip commercials. There goes your money out the window!
CTV advertising is unique because, by its nature, ads are non-skippable, and viewers must watch the complete ad to go back to their program. This is why CTV ads have such a remarkable video completion rate (VCR). In 2021 alone, 97 percent of video ad impressions viewed on connected TV (CTV) were watched until the end in the USA. Because of the high success rate, CTV advertising proves superior once again and is now a top metric for digital marketers.
Reap the Benefits of Interactive Ads
An interactive ad invites the user to complete an action, whether hovering or clicking, to reveal a unique message in the ad itself. Interactive ads color a level of precision and complexity that can’t be mimicked in traditional TV advertising. These ads give advertisers the opportunity to boost engagement with your ads and let you nurture lasting impressions on your prospects. What’s more, instead of narrowing down your targeting, you can let the interactive ads do the work for you to find out precisely what your viewers are looking for, helping to augment your scale and letting you learn about your market in a more individualized way.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
CTV Advertising Agency in NJ, NYC, and FL
If you want to utilize CTV advertising but your ideas are cached out, Kraus Marketing can help you stand out against the competition through high-tech, distinguished ads made for your target audience. We have the creative team and innovative strategies demanded in today’s lively digital space. Contact us to get started on your advertising campaign.