Is CRM Powered Advertising Effective?
Advertising has dramatically transformed from the age of uniform, irrelevant content that once heavily dominated screens. A new dawn has unfolded—one that utilizes customer data to craft personalized, relevant messaging to current and future prospects. To successfully make a splash in the current digital vortex, businesses are utilizing a novel yet potent form of advertising: CRM-powered advertising.
CRM advertising, or customer relationship management advertising, is a prevalent business strategy tunnel-visioned on the customer experience. This tactic encourages marketers to craft tailored content for individuals at each step of the buyer’s journey, allowing marketing mavens to diversify their brand’s reach across networks, expanding outside of the realm of traditional opt-ins or email campaigns. These strategies can include:
- Using retention-engrossed ad campaigns to ignite repeat purchases
- Utilizing contacts in a business’ CRM database
- Driving shoppers to a brand’s website through social media posts
- Augmenting customer retention through retention-focused campaigns
Slices of fruitful CRM advertising strategy also include making the customer’s journey as unforced as possible. This strategy empowers marketers to not only gain richer insights into their customers’ needs, but to transform those insights into engaging content aimed to garner prospects within each phase of the buying process.
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Do Small Businesses Need CRM Advertising?
CRM advertising isn’t just for renowned business enterprises or Fortune 500 firms. Utilizing statistics to augment customer relationships has become paramount for businesses of all dimensions and niches.
From the moment you cement your business’ online presence, you begin to gain exclusive access to the worthwhile domain of your audience’s preferences. Consequently, CRM can assist you in fortifying a durable foundation for nurturing and tracking customer relationships, harnessing data about their unique preferences, and launching a marketing automation processes for steady, personalized touch points over time.
Examples of CRM-Powered Advertising
CRM-powered advertising campaigns are devised to foster even the most reluctant buyer into converting. Clever instances of this strategy are as follows:
- Sending a discount to customers that haven’t purchased recently
- Notifying customers when a product is launched
- Sending out “thank you’s” when a customer makes a purchase
- Conducting customer satisfaction surveys
- Sending customers information on new products they may be interested in based on prior purchases
We are a full-service digital marketing agency looking to take your campaign or project from concept to finished product, assuring no detail is overlooked along the way.
Get Started With CRM-Powered Advertising
CRM-powered advertising is fiercely weaving its way through the current digital marketing landscape. CRM advertising fuses diverse marketing elements designed to generate a customer experience that is both constructive and convenient. If you’re looking to upgrade your brand’s advertising, don’t hesitate to reach out to the digital strategists at Kraus Marketing. Contact us today.