Paid vs. Organic Social Media—Does Your Business Need Both?
Social media marketing has become a fundamental aspect of digital marketing in recent years. By having a successful social marketing campaign, brands can connect with their audiences, build brand awareness, increase sales, and drive website traffic.
If you’re looking to market on social media, there are two options to consider: paid vs. organic social media marketing.
What is an Organic Social Media Campaign?
An organic social media campaign comprises free content (posts, photos, videos, stories, etc.) that reaches your followers organically. This means that the content uploaded to a social platform reaches your audience without paid promotion.
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
Benefits of an Organic Social Media Campaign
Since organic posts do not require a budget placed behind them, this is the most cost-effective option for brands looking to market on social media.
Long Term Brand Awareness
Organic posts are sent out to a feed of followers, meaning brands are creating content catered to their followers. If well maintained, an organic social media campaign can build customer loyalty and reach new customers.
What is a Paid Social Media Campaign?
As the name suggests, a paid social media campaign includes paid promotion. Typically, a paid campaign is made up of a series of advertisements such as sponsored posts, search and display ads, interactive social ads, etc., with a budget behind them.
Benefits of a Paid Social Media Campaign
Boosts Content Visibility
In a highly competitive market, brands are constantly fighting to be number one in their consumers’ eyes. With paid social media posts, brands can expand their reach and influence consumers’ decisions to buy. Content that has ad spend behind it is far more visible, resulting in more brand exposure.
Faster Brand Development Rate
Brands are always trying to maximize their consumer base. With a paid social media campaign, brands reach larger audiences quicker than organic campaigns while speeding up the brand’s development rate.
With paid social media campaigns, brands can implement re-targeting efforts. At Kraus Marketing, we can create ads served directly to audiences that have already visited your site. With the help of re-targeting, it will increase the likelihood that those who know you, will convert.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Does My Brand Need Both?
While brands don’t need to integrate both paid and organic social media into their marketing strategy, it can be beneficial to boost engagement, brand visibility, and generate leads.
How Kraus Marketing Can Help
As a top social media marketing agency, Kraus Marketing can help your brand with all social media marketing efforts. This includes organic content creation, ad strategy, and analytics tracking. Contact us to start your organic and paid social media campaigns today.