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The Science Behind Scheduling: Social Media Strategy

How Scheduled Posts Could Enhance Your Online Presence

Social media management refers to the process of managing your online interaction across all social media platforms. In order to stay relevant and visible in the ever-growing world of social media, it’s important to have engaging content that draws your readers in. Yet, an equally as vital aspect to your social media strategy is creating scheduled posts for that content. As a company, you want to ensure you’re delivering content to your consumers at the time they’re most likely to see it.

While implementing a structured social media strategy may begin as a daunting feat, there are immense overall benefits that your company’s presence will gain.

Provides Consistency.

Brand consistency is important in developing a strong social media presence. Major, successful companies do a great job at keeping their branding and voice steady across all platforms of social media to ensure every audience member receives the same message. Utilizing a scheduling program will allow you to seamlessly publish the same content across all feeds. This gives you time to ensure all messages are consistent and eliminates the scramble of publishing correct content.

Perfects Timing.

Not only will scheduled posts give you the time to ensure your message renders properly across all platforms, but it will also allow you to remain consistent with your posting times. A social message proves useless if it’s posted at a time when your target audience will not be online to view it. Keep in mind, not all social media platforms have the same activity throughout the day. Interactions on Facebook, Twitter, Instagram, and LinkedIn increase and decrease over the course of the day at different rates.

When planning your scheduled posts, keep these tips in mind:

Facebook: The best time to post on Facebook is Wednesdays at noon and 2pm. As well as Thursdays at 1 and 2pm. Any weekday between 10am and 3pm is a safe time to post, but weekends have the least engagement.

Twitter:  Twitter’s highest engagement is on Fridays between 9 and 10am, but any weekday between 10am and noon is a safe bet. Sunday mornings receive the least interaction.

Instagram: The best times to post on Instagram are between Tuesday and Friday from 9am to 6pm, with the least interactions on Sundays.

LinkedIn: The best time to post on LinkedIn is on Wednesdays from 3 to 5pm, but the worst days to post are between Friday and Monday.

When scheduling your posts, try not to post directly on the hour. This sets you apart from other companies competing to push content out at a high-engagement time of day.

Holds you accountable.

If you’ve properly implemented scheduled posts, your target audience will know they can rely on your company for timely content. Without setting a social media strategy in place, it’s easy to get lost in the tasks of day-to-day life and forget to post at the correct time each week. A strong social calendar will increase your image as a company by creating an accountable reputation amongst your target audience.

Guarantees Variety.

When you’ve written all your content beforehand, you’ll have the time to strategically plan out what content gets pushed each day. If your social media platforms are bombarding consumers with promotions and little news or industry highlights, they may stray away from your site. Giving yourself time to switch up the content will hold your audience’s attention.

As next month nears, keep in mind the importance of implementing a strong social media strategy. Taking the time to plan out scheduled posts will significantly improve your reputation amongst consumers, and give you time to focus on creating the strongest and most relevant content to date. For more information on improving your social media strategy, contact the social media experts at Kraus Marketing.