Top Services Your Marketing Agency in Tampa Should Offer
According to eMarketer, it is projected that global digital ad spend will reach $389 billion by the end of 2021, proving that digital marketing is a constantly evolving industry. Because of this, marketers are continuously working to find new ways to engage potential customers and audience segments.
So, before you can dive into which marketing tactics are right for your target audience, you must first determine if your efforts will be in house or if you will be partnering with an agency. An agency can bring you a wide range of marketing skills that are often forfeited with in-house work and timelines. When deciding on a marketing agency here in Tampa, consider the services they provide and how that will benefit your brand.
What is a Marketing Agency?
In simple terms, a marketing agency is a company that works to serve other businesses in their areas of marketing. Agency work spans multiple different marketing specializations, and every agency differs in what services they provide. Despite this, the main goal of agency work is to drive results.
To run a successful marketing campaign, agencies work to generate more leads, boost traffic, and gain potential sales for their clients. In fact, many small to midsize businesses (SMBs) rely on digital marketing agencies to identify valuable marketing strategies, implement marketing tactics, and maximize the return from their campaign efforts.
10 Digital Marketing Services to Look for From Your Agency
Search Engine Optimization (SEO)
SEO is algorithm-dependent work performed on your website to improve your site’s ranking on a Search Engine Results Page (SERP). Having a solid SEO strategy for your website will elevate your online presence, drive organic traffic, and boost potential sales. Marketing agencies that specialize in SEO will create optimized copy, add relevant meta tags, implement inbound linking strategies, and provide analytical reports that track the campaign’s progress.
Pay-Per-Click (PPC) Advertising
PPC is another form of search marketing where advertisers pay each time their ads get viewed. PPC is a way of buying visits to your site rather than using SEO to earn organic traffic. PPC allows advertisers to bid for high placements in SERPS when someone searches for a keyword related to their ad. Marketing agencies that specialize in PPC advertising will take the time to research top keyword terms relevant to your company and develop a customized strategy that improves your search engine rankings.
Automated Media Advertising
Display and programmatic advertising are effective marketing tactics that can work together to reach the right audiences for your brand. This is done by serving relevant ads to your target audience on the websites they frequent most. Agencies that focus on automated media advertising will work with you to efficiently analyze your target audience to deliver the best ROI that works for your budget.
Website Design and Development
Having a well-designed website is of the utmost importance for your brand. Your website acts as a first impression for potential clients and highlights your products or services. When your site is poorly designed, potential customers are more like to opt-out, and in turn, you lose a sale. Agencies that develop and design websites will work with you from conceptualization to development to ensure that your site is working to its fullest potential.
Website Maintenance
An outdated website can result in high bounce rates and low conversion rates. As a result, maintaining your site is essential. After developing the perfect site for your brand, agencies can work with you after launch to make sure that it is continuously monitored and maintained.
Brand Identity
Your brand identity is essential to forming a solid business. Elements such as logo, colors, messaging, and package design are some of the most critical aspects of your branding- to name a few! Agencies can work with you to create and design the most effective brand guidelines and materials to catch consumer attention (and in turn sales).
Custom Photography and Videography
Without custom photography and videography, brands will be left to rely on stock photos that are likely to be found on other websites. Having custom photography and videography will add personalization to your company and help you stand out from competitors. Agencies with trained photographers and videographers can work with you to ensure they capture your brand image effectively.
Social Media Marketing Management
Social media marketing is one of the most important aspects of digital marketing. Social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and Snapchat can all be used to build awareness with your target audience. An agency that specializes in social media marketing will work with you to create content, strategy, and specific audience segments while utilizing analytics to determine your campaign’s progress.
Content Marketing
Content marketing is a strategic marketing tactic designed to create valuable and relevant content, such as blog and social media posts, for your target audience. Agencies work to develop content for your brand that can be highlighted on your different marketing channels.
Email Marketing
Having a well thought out email marketing strategy can help drive conversion, foster customer loyalty, and boost brand awareness. An agency can create enticing messages that keep customers up-to-date on all things your business is up to with catchy subject lines and engaging graphics.
If you’re looking to work with a digital marketing agency, don’t hesitate to reach out to Kraus Marketing. We are thrilled to be expanding our offices to Tampa, FL and eager to work with you. Check out our portfolio and contact us today to get started!