The Benefits of Pinterest Advertising
There are many common misconceptions regarding Pinterest as a social media platform. Those who aren’t active users of the site typically regard it as a place to share home décor or recipe ideas. While this can certainly be done on Pinterest, there is so much more to this platform. In fact, it is rich in marketing opportunities. Take a look at why you should consider adding Pinterest advertising in your next campaign budget.
A Brief History of Pinterest
Launched in January of 2010, Pinterest celebrates 11 years of being a top visual image sharing service. In fact, Pinterest has made a name for itself as a visual search engine, where users can search for photos, graphics, links, and more. Making Pinterest the optimal social media platform for brands that rely on visual advertising, such as creating graphics or original photography.
What are the Benefits of Pinterest?
Over 440 Million Monthly Active Users
By the end of 2020, Pinterest reported having 442 million active users per month. Among these users, 60% are female, and 50% of the millennial population are active users. This makes it an excellent platform for brands that are seeking to market to these key target demographics.
People on Pinterest Use it for Purchase Inspiration
89% of Pinterest users use the social media platform for purchase ideas. Therefore, people are actively using the site to make purchase decisions, once again, making this an excellent place to market your brand’s products or services.
Pinterest Insights Available
With Pinterest insights, your brands can gain meaningful information surrounding Pinner demographics, interests, and behaviors. These insights can also tailor to your target market and help create pins that are valuable to them.
How to Market on Pinterest
Create a Business Profile
First things first, make sure your brand’s profile is switched to the business setting. By doing this, your brand can unlock meaningful insights into who’s interested in your profile. From there, you must start building your profile to be engaging to future customers and followers.
Implement Your Content Strategy
Pinning blog posts, posting engaging infographics, linking other social platforms, and attaching your website are all great ways to boost brand awareness and drive website traffic.
Use Pinterest SEO
Every digital marketer understands the importance of SEO. Pinterest is a visual search engine, meaning the curating of specific keywords and optimizing your content is a great way to get your brand noticed on the platform.