There’s a Reason These Top Brands Have Simplified Logos
Out with the old, in with the new! To keep up with the fluctuating trends of today, companies are erasing their clunky, composite logos to crisper, classier shapes and sizes.
What’s with the switch? Well, it seems that complexity has run its course. Customers are craving simplicity in all facets of their lives, including in their technologies, in their environments, and especially in the companies they know and love. To meet their needs, companies are tweaking their design tendencies to incorporate minimalism and flat design, a concept that excludes reflections, shadows, textures, and other multifaceted elements.
It is worth resetting your logo just because a trend demands it? Actually, yes! If your target audience is adjusting and admiring this new normal, it may serve you well to adjust your brand to spike their interests and redesign your logo. In fact, many major companies are leading the way towards a more minimalistic branding approach by presenting updated, simplified logos, with much success and awe. See what we mean below!
Logo Design
Make Your Brand Front-of-Mind
Your logo delivers the promise of quality and value that your company has established. Whether you are a new company yet to develop a logo or an existing one in need of something new, Kraus has you covered.
Logo Redesigns We Can’t Get Enough Of
Burger King
BK tossed their old logo in the trash and served up a new flavorful flat design we absolutely love. This is giving us nostalgic vibes of the 70’s, 80’s, and 90’s!
Pringles
Who doesn’t love Pringles? We especially adore their fresh logo, featuring their mascot touting a red bowtie, appearing younger and hipper than ever. The intention of this redesign was to present a “modern, emoji-style” gleam.
Pfizer
Fun fact, this was Pfizer’s first major logo redesign in over 70 years! That being said, their logo is definitely overdue for a makeover—and we can see now that this logo is an eye-catching update, presenting a culmination of their achievements.
Kia
Before this redesign, their logo appeared blocky and chunky. Luckily, they traded in their old pattern for this sleek, symmetrical one. This logo sparks a new purpose and change of direction for the brand.
You have a brand, but do you have a logo to showcase it? Whether you are a new company yet to develop a logo or an existing one in need of something new, Kraus has you covered.
Simplify Your Logo with Kraus Marketing
Considering a logo update for your brand? At Kraus Marketing, we can create the perfect logo for your company. We have immense experience helping clients stand out to better grab hold of and captivate consumer attention. We take pride in executing award-winning marketing creative and strategies. Contact us today to get started.