Video SEO Tips: Help Your Brand’s Content Find Success

The power of video is huge – user behavior has moved towards consuming visual content over written text. In fact, Forrester revealed that one minute of video is equal to 1.8 million words of text based off of the messages communicated. It doesn’t stop there; people tend to remember what they watched in videos more than any other content.

YouTube is known as the second largest search engine, falling just behind Google. In one day alone, 4.95 billion videos are viewed on YouTube. Videos help to further explain your service offerings and engage with your target audience. Did you know that videos can actually help increase your ranking in search engines? Here are some tips for implementing videos and improving your SEO in the process.

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Create the right content.

Before starting to film videos, you should plan out your content strategically and in advance. People that find your videos on YouTube are not there to learn solely about your brand. Instead, they want to find something relevant to their search. The two types of videos that typically succeed on YouTube are emotional and educational videos. Make sure that whatever you film will provide value to your target audience. You want people coming back to watch more!

Perform keyword research.

Keywords are the bread and butter of digital marketing. They’re critical to crafting a results-driven SEO campaign and should definitely be a priority! Keywords are words used by internet users to find what they’re searching for. By design, businesses conduct keyword research to use these terms in their content and drive the correct traffic to their website.

Transcribe video to text.

It’s not possible for search engines to crawl video (yet!). That’s why marketers transcribe their videos so that their valuable content can be indexed, ranked, and found by potential customers. A transcript makes your video much more searchable online and can also help your SEO keyword strategy.

Optimize descriptions, titles, and tags

There’s more to SEO than just keywords. Eye-catching and descriptive titles, tags, and descriptions have the power to elevate your organic search results and thus the click-through rate of your videos A properly optimized title, for example, can be the reason your video is shown by search engines, and then watched over your competitor’s video. Optimizing these elements means giving your content a chance to reach your target audience.

Ensure video thumbnail images are engaging.

Welcome! Your video thumbnail is the gateway to your irresistible content, inviting your audience into an unforgettable journey of discovery and knowledge. Like a mesmerizing movie poster, it’s designed to entice viewers to watch your content. Tips to make an attractive thumbnail are to declutter the space, use faces and emotions, use bright/contrasting colors, and of course, incorporate your branding.

Utilize a call to action.

Once you have users watching your content, you want to continue to provide them value. One way this can be accomplished is through YouTube annotations. This will direct your viewers to another piece of content you want them to watch. The idea is to keep them engaged with your content for as long as possible. Not only is this good for your brand, but it lets search engines know your videos are of value.

Partner with a YouTube Marketing Agency

Are you curious about the changing world of video marketing, social media, and search engine optimization? Kraus Marketing specializes in video production, digital marketing, SEO, and social media. We help companies create and implement successful digital marketing campaigns. Contact us today to learn how we can help you.