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Web Designer Lessons for Those New to the Field

Web Designer Lessons: Where to Start

If you’re looking to get into web design, you’re going to do some research first. Luckily, you came across our guide! We’ll break down all of the essential web designer lessons you need to know to get started.

What Is Web Design?

A common misconception about web design is the notion that it is part of web development. While it may be beneficial to know some basic coding languages, such as HTML and CSS, or front-end and back-end development, those are not necessary skills to be a web designer. However, a web designer and developer often work closely together to ensure the visuals and features of the design can be appropriately implemented.

Web designers are tasked with creating an interactive, digital landscape from a blank canvas. Their primary responsibility is the look and functionality of a website.

Key Web Design Elements

Now that you have an understanding of what web design is, let’s take a look at fundamental elements you’ll need before getting started.

Color Theory

The color scheme will reflect the overall message of your website. Where cool tones may indicate a more serious tone, warmer colors can come across as playful and fun. It’s best to create two to three palettes and collect opinions on which best evoke your message.

Typography

Typography includes text weight, spacing, and kerning. However, it goes beyond simply choosing a font and size for your content. Your typography must reflect your overall brand and provide a sense of aesthetic value to the end user.

Photoshop and Illustrator

While Adobe Photoshop and Illustrator may seem easy to jump in and use for basic cut and paste tasks, you’ll want to do a complete deep dive of these programs. Of course, there is always Google if you get stuck, but you’ll want to know all the tools and shortcuts to have a smooth design and save time.

What Is The Web Design Process?

Several milestones must be reached before the design goes off into web development.

  1. Set a goal. Before getting started, you must determine the purpose of your website. Is it an e-commerce site, a landing page, a hub for blogs, a portfolio, or something else? It should be clear to visitors what their actions should be.
  2. Make a timeline. Now that you know how large or small your site is going to be, as well as the functionality, you have to come up with a realistic schedule to reach all of your deadlines. This is not just about when you want your website to launch, but taking into account all of the necessary steps and resources you will need.
  3. Create a sitemap and wire-frames. A sitemap is what will be built out into the navigation menu on your website. After finalizing what pages your website will have, it’s best to create wire-frames. These will help to get some rough sketches down before you begin any detailed designs.
  4. Write compelling content. Once you have some more finalized wire-frames, you’ll have a good understanding of where you’ll need content. This could be taglines, headers, or body paragraphs. It may be beneficial to work with a copywriter to craft the necessary material.
  5. Testing and launching. Here, you may need to team up with a web developer. During the testing phase, you should receive feedback on visuals, functionality, content, and interactive features. Then, you can make necessary revisions to ensure maximum user experience. Finally, you are ready to launch and start seeing visitors!

While it may seem daunting to take on, building a website does not happen all at once. Although this can be a one-person job, it’s best to distribute the work to an entire team. The web designers and developers at Kraus Marketing are armed with the tools and knowledge to produce an innovative website or revamp your existing one. Contact us today!