5 Key Components Your Website May Be Missing
As a web design agency, we’ve seen our fair share of superb websites. There is no go to cookie cutter formula for composing a website. There are however several key components that must be considered when constructing your site. By embracing these components, you will ensure that your website is successful.
- A website that is not an eyesore
The ultimate goal of this entire process is to make a lasting impression on your potential clients. The quickest way to achieve this is spending time on perfecting the aesthetic to your website. There are many components that go into making a visually pleasing site, each of them more important than the last. Going with the proper font and imagery is up to your discretion, but they must support the content of the site. Whatever you decide on, it must be consistent and effective. Avoid clutter on your site. Don’t be afraid to give your site room to breathe. Filling every inch of your website is unattractive and unnecessary.
- Building your websites road map
Navigation. Don’t forget about navigation. Designing a website is much more than just throwing a few images on a landing page. You must also consider how you want users to navigate your site. Think of this as designing a digital highway. Like any good highway there are plenty of exits along the way. Essentially there should be a start point and an end point. Insist that the end point is the user taking steps towards contacting you. When done properly your websites navigation should be intuitive and clean. Avoid clutter through an unnecessary amount of menu items. The key is to find a clear middle ground between minimal and informative.
- A clear call-to-action
Assuming that your potential client has stumbled upon your website, now you have to make it clear to them what you want them to do next. One of the most important components of a well-constructed website is a clear call-to-action (CTA). Driving your CTA home should be the goal of your website. All of the content on your website must complement your CTA. Make absolute sure that your user does not misunderstand your CTA. You want to be loud, consistent and effective. The most important takeaway from this is that having a website with a missing CTA leads to missed opportunity.
- The age of mobile friendly
We are existing in the height of the digital age. It is next to impossible to find someone without a computer within arm’s length (via smartphone). This may be bad for paper news industry, but very good for you. Knowing that your website is just a few thumb flicks away, can work to your advantage. When your site is accessed on a mobile device is it is critical that the websites integrity remains intact. Optimize your website to be viewed on a mobile device, leading to a more pleasant user experience. Websites that aren’t optimized properly will display a mobile site that only shows the user a portion of the site leading to clunky navigation and frustration on the users end. This is not only off-putting, but may appear unprofessional in potential client’s eyes.
- Don’t forget about SEO (Search Engine Optimization)
This one is critical. If your website lacks the search engine optimization component, it will remain unseen by users. When designing your website, keep SEO in mind every step of the way. Just one slip up and this entire process will be made pointless through lacking SEO. There are many factors that go into proper SEO, but the most important ones to remember are keyword research and content optimization. Design a website with SEO friendly keywords, content and metadata. What this all boils down to is a website that will rank at the top of Google’s search engine. This makes it simple for potential clients to access your website.
Do you want your website to be a positive reflection of your business? Kraus Marketing specializes in website design, marketing, and branding. Our team of creative professionals can create an updated, responsive website. Our websites are built on content management systems (CMS), such as WordPress and Magento. Contact our team for more information.