5 Signs You Should Look to Hiring a Digital Marketing Agency
Hiring a digital marketing agency is a big decision. Putting your reputation on the line never gets any easier. This can lead to companies struggling with ineffective in-house marketing. There are many benefits to taking the leap of faith and seeking the help of an outside agency. We’ve put together a list indicating a few tell-tale signs that you may want to consider hiring a digital marketing agency. If any of these sound familiar, it may be time to make the switch!
Infrequent Content Generation
Being a consistent content creator can be a daunting task. Once your brand has been established it is easy to underestimate the importance of frequent content generation. This is one of the biggest mistakes a company can make. Your brand presence is dependent on your ability to effectively generate relevant content. Essentially content is anything that represents your brand in the digital arena. If your company is lacking content, your Google rankings will begin to show a decline. This will directly impact both revenue and your ability to attract potential clients.
Website is Outdated and Stale
Your website is the face of your brand. It is the go to point of contact for potential clients. Your website should be visually pleasing, responsive, and informative. With an outdated website, you may be lacking one or more of these qualities. A responsive site will not only look good to users, but will also greatly improve your SEO. Google rankings favor sites that are intuitive and mobile friendly. If your site is not mobile friendly chances are that you are frustrating users while simultaneously hurting your ranking.
You Are Growing
If you are investing in expanding your business, now may be a good time to consider reestablishing your brand. As your business begins to grow, you want to ensure that your brand does not lose its integrity. This may require getting an outside perspective, as it is often difficult to fully see your company from the inside. Doing everything in-house may limit your ability to produce a professional brand reputation. A digital marketing agency can offer you qualified insight into how your brand can successfully grow with your business.
A Brand Identity That is Lacking
Your brand must remain consistent! If you find yourself questioning what it is your company is seeking to accomplish, chances are your brand identity is severely lacking. All aspects of your brand should work together to create your identity. When clients seek your company out, you must make it clear to them what you can bring to the table. The easiest way to do this is through establishing a brand with a unique identity. The most critical aspect to your brand identity is your company voice, which a marketing agency can help you determine.
Ineffective Marketing Strategy
If you find that you are wasting money on ad spend month-after-month, it may be time to reevaluate your marketing strategy. A good marketing strategy should indicate that you are gaining traction. You must constantly monitor your results through analytics to see defined increases or declines in your reach. The appeal of a digital marketing agency is they have the resources and staff in house to do this for you. Once the route of the problem is uncovered, your strategy can be rebuilt with an end goal in mind.
Do you want to revamp your branding? Kraus Marketing specializes in corporate branding. We conduct in-depth interviews to fully understand your company and afterwards, our team of creative designers and copywriters work to create a brand that represents the direction you want your company to go in. Contact our team for more information.