It’s Friday, which means it’s time for Kraus Marketing’s weekly social media update. Here’s what’s new in the social media world this week:
- Facebook is changing the news feed algorithm again. This time it’s focused on video content. The social network will now be placing longer videos with high percent completion rates near the top of news feeds. While Facebook wouldn’t provide specifics as to what defines a long video, they stated that the best length is whatever is required to tell a compelling story.
- Facebook is expanding its ad capabilities and opening up space for advertisements in the Messenger app. Right now, this is currently being tested in Australia and Thailand.
- Following the controversy of sharing fake news, Facebook is taking increased measures to reduce the impact of it. Now, they are swapping out the Trending Topics section to add more context and get away from personalized suggestions.
- MailChimp has introduced a new advertising capability – Facebook ads. Marketers are able to target ads on Facebook to recent customers, active subscribers, and/or a lookalike audience.
- Snapchat released a new look to iOS users earlier this week. The app’s redesign is a result of criticism it received for being too difficult to use. Only time will tell if this update causes an increase in the number of people using Snapchat.
- It seems as though numerous digital media platforms are increasing measures taken to protect the public from fake news stories. Snapchat recently announced a new set of guidelines for Discover publishers to decrease and prevent fake news stories from spreading.
- Following numerous requests for discovering new events, trends, and people, Twitter is adding an Explore tab.
Are you curious about the changing world of social media and digital marketing? Kraus Marketing specializes in Social Media and Digital Marketing. We service companies in the New Jersey and New York City area. Find out how we can help you by contacting us today.