Digital Marketing Agency Discusses Content and SEO Marketing to Improve Your Website Ranking
Search Engine Optimization, or SEO, can sound like an unusable, highly-technical tool to those new to web content. The good news is that SEO is in fact quite within reach of marketers regardless of their digital marketing experience. Below are five ways you can optimize your SEO content for more success with Google’s ranking of your website.
- Focus
You don’t have to answer all of your audience’s questions in one blog post or web page. If that were the case, you’d be one-and-done and not have to worry about blogs again.
Instead, you should focus on one topic per blog. Without focus, you don’t give your audience the in-depth answers they’re looking for—and risk them moving on to someone else who will.
- Be Keen on Keywords
Before you even begin to write your blog, research what keywords you should include. (Be sure to only use them if they make sense, though, or Google won’t like you.) Keywords are what will make your blog or website appear in someone’s search. Using a program like Google Adwords can help you find the keywords with the highest amount of searches and the lowest amount of competition.
How do you find keywords? Here’s some tips:
- Think of words you’d use if you were searching the product/service/topic.
- Think of creative ways of phrasing the topic of the search. If you are looking for, say, makeup bags, try searching the following phrases in Google AdWords: makeup case, makeup travel case, travel case, toiletry travel bag, small travel bag, cute makeup bag, makeup bag for purse, etc.
- Consider your demographic’s dialect. Even operating in the United States exposes organizations to different demographics with their own common phrases. Take that sandwich that consists of meat, cheese, a roll, etc. You may call it a “hoagie”, but your audience may use “sub” or “hero”. You may have to swallow some hometown pride to find the proper keywords to use in your content.
- Embrace the Skim
Thanks to microwaves and Google, we’re used to getting the things we want as soon as we want them. And we want it quick and easy, too. What does this mean for content marketing?
First of all, there is a million-percent-chance that your content will be skimmed. Think of it like a chapter in a textbook—your audience is just looking for the important parts. Therefore, be sure to use sub-headers and mini-paragraphs. SEO loves numbered content, too (like how this blog has tips one through five clearly labeled).
- You Don’t Have to Do It Alone
Utilize links from credible articles and websites to boost your own credibility and augment your content. With so much to consider when crafting content—keywords, readability, etc.—leave things like statistics to the pros and utilize the resources available. Good links improve your SEO and therefore boost your website ranking.
- Meta Descriptions
A meta description is the phrasing that appears beneath a headline in a Google search. Meta descriptions are great places to optimize content, because they’re part of viewer’s first impressions of your content. A good meta description should give viewers a concise and specific overview of your content, not to mention utilize keywords.
Optimizing your content is a great way to take advantage of all SEO has to offer. If you’re still stuck on “What is SEO?”, or if you’re too busy being a leader in your industry to worry about what goes into the best content practices, contact Kraus Marketing today to learn about our SEO services. Our team of skilled professionals and content creators are prepared to tackle all of your SEO needs.