Is the Latest Social Media Craze Trying to Be the New Instagram?

Social Media Marketing Agency Dives into the Latest Platform: Vero

According to Vero’s Manifesto, “The greatest social network is the one that already exists between people. Vero’s mission is to make it available online.” Despite debuting in 2015, Vero only recently became super popular. Thanks to millions of recent downloads, could it possibly be one of the top social media sites? Stay up-to-date with Kraus Marketing’s breakdown of the app below:

What is Vero?

Vero is like the app Instagram but with a chronological feed and several different features. It’s an app made to share pictures as well as link recommendations for things like songs, movies, and more.

Why should I bother with Vero if I already have an Instagram?

Vero is supposed to be the “True Social Media.” Vero stands out from every social media you’ve heard about already because it gives you more control over who will see your posts. Followers and connections are broken down into categories such as acquaintances, friends, or close friends. You choose which of those categories sees what. You can even choose which types of posts you want to see from your friends.

Are there ads?

No. Unlike other social media platforms, they planned on charging for subscriptions but have postponed that due to its increase in popularity. For now, they’re making a profit off of people purchasing products they find in the app.

Then what’s the catch?

So far two problems have stirred concern for users:

  • Scary Service Agreement

People are concerned with the intense language in the terms of service, which includes this quote highlighted on “A limited, royalty-free… perpetual, irrevocable, non-exclusive, worldwide license to use… distribute, syndicate, … publicly display, make derivative works of, or otherwise use your User Content.”  The words may be different but it’s a similar concept to what Twitter and Facebook use when it comes to the right to share your content, and Vero users still own their work. So, don’t be too concerned when you see similar jargon.

  • The Glitches

Vero users experienced some serious app glitches in the first few weeks of its popularity. Some of the glitches included taking a long time to download the app before timing out and not loading profiles to name a few. It seems, however, that most of these glitches have been worked out for now.

Ok… but why is it called “Vero”?

According to their manifesto, Vero means truth, which aligns with their commitment to a more authentic social experience.
Keep an eye out for how Vero fairs post-surge. Should this app maintain its popularity, it could pose a real threat for Instagram, which utilizes algorithms and has advertisements. Vero, or the “new Instagram,” seeks to change the social media world, much like how Facebook wishes to return to its roots. What are your thoughts on Vero so far? Let us know on Facebook or tweet at us today!
Contact Kraus Marketing today to learn how our social media experts can help you maximize your success with social media marketing, no matter the platform.