Cide Road

Imagine stumbling upon an ice-cold drink on a hot summer’s day. Its taste a refreshing blend of sweet and tangy. That’s switchel—a favorite past-time beverage amongst colonial Americans, also known as “Haymaker’s Punch.”

In 2014, Kevin Duffy and Hilary LaForge brought this historical gem back to life, founding Cide Road, after their chance encounter with the beverage on a family vacation in Vermont. Now, Cide Road offers the classic flavor alongside delicious twists like cherry and blueberry, which take your taste buds on a joyride.

Client Challenge

Cide Road came to Kraus with a clear goal: modernize and optimize its website and refresh its digital presence on social media. The purpose was to raise brand value, enhance the user experience, and increase page views and conversions while being search engine friendly.

The Kraus Solution

To solve Cide Road’s challenge, the Kraus team conducted in-depth interviews with the client to uncover their specific goals, which assisted us in crafting 2-3 personalized website concepts. After the client chose their favorite design concept, we transformed it into a completely redesigned website with a professional look, clear navigation, and high-quality content.

But that’s not all. We also built a robust content management system (CMS), making it easy for Cide Road to update their website with new content and product offerings. This, coupled with our search engine optimization (SEO) foundation, ensures their content is easily found online.

Beyond the website, we crafted a comprehensive digital strategy for Cide Road. This included creating fresh, engaging content for their website and social media platforms. We identified key topics to focus on, allowing us to write compelling social media posts and SEO-optimized blog posts based on client insights. The result? Increased impressions, engagement, and follower growth for Cide Road online.