Build your brand’s campaign based on the latest digital trends.
The Internet and social media are constantly changing, evolving and updating. It’s not always easy to stay on top of what’s new because what’s new today is already so yesterday. As a digital marketer, it is almost in your job description to constantly be on top of these digital trends and use them before they go out of style. Here are a few digital trends that you can use today.
Facebook Business on Messenger
Facebook Messenger has really blown up in the past year or so. People can now communicate through GIFs, stickers, videos, phone calls and more. Now you are able to communicate with your customers through the app. Messenger Links and Messenger Codes are two tools businesses will be able to use on the app. Messenger Links use your page’s username to create a short but memorable link that will open a convo with you business in Messenger when clicked. Messenger Codes creates a code in the app people can scan that will open a thread with your business. Through these new tools, your brand is able to reach out to people directly. Companies are able to interact with customers on a personal level. Use Facebook Business on Messenger to help grow and strengthen your business’s relationship with its customers.
Snapchat Ads
For some reason, it’s really addicting to watch content that has a time limit and expiration date. Snapchat is particularly popular among millennials and the younger generations. It is also a great marketing tool. Many celebrities and brands have already created Snapchat accounts where they post pictures and videos of what goes on behind the scenes. This allows users to be part of the celebrity’s life or of a brand’s entire experience. Many movies have used Snapchat as a marketing tool by creating a Snapchat account, even when it is still in production. This gets people excited about the movies and adds to the anticipation for when it comes out. You can use Snapchat for your brand to give your customers an inside look at what happens beyond the brand. Maybe post a few snaps of you company lunch or picnic. Show your customers that your brand is human too.
Live Streaming
Face it, people are getting even more impatient with the growing impact of the Internet and the ability to get anything at the tip of your fingers. Videos are a wonderful tool to use in digital marketing, but there’s a catch: it’s hard to grab people’s attention for long enough. The concept of live streaming is relatively new and a cool, novel twist on the typical video. Live streaming allows people to interact with the video through posting live comments and getting live responses. You can use it for your brand. Representing a local bakery? Have your baker host a live-bake. She’ll show the audience how it’s done and will be able to respond to their immediate questions. Meerkat and Periscope both allow live streaming from mobile devices and the ability to share to Twitter.
Instagram Ads
Instagram ads flow so effortlessly into a user’s Instagram feed. As a marketer, you can create carousal ads or 30-second video ads. The key here is to have your ads flow effortlessly into the aesthetic of a user’s Instagram feed so they don’t know the difference between an ad or a photo at first glance. To do this, you have to design ads based on your target market. If you’re selling paint to art students, you want your ads to have a more artsy-feel. If you’re selling laundry detergent to parents with children, you want your ads to be cheery and bring. Have your ads blend into your target market’s Instagram feeds, so they don’t even realize they’re looking at an ad when yours pops up.
Identity-Based Pay-Per-Click
Adwords now allows you to target people directly based on their phone numbers and their e-mails. This helps you know who your promoting to and can target on even more of an individual level. You can also easily target influencers. PPC can’t directly make your content go viral. Targeting influencers who will share your content can help it go viral.
Don’t forget about using Pinterest as a marketing tool. As in an Instagram feed, create ad Pins that are similar to your market’s regular boards. Keep in mind the design and copy of the ad to make the ad pretty and click-worthy, rather than just another product you’re trying to sell.
Consumers
Always keep your consumers interests in mind. What are they doing at this very moment? Are they out playing Pokemon Go or are they sitting at home reading The Great Gatsby while sipping a glass of wine? Keep in mind what your consumers other interests are other than your brand and what social media platforms they are constantly checking. Create campaigns that will get your consumers involved and will get them to share your content. If your consumers are as excited about your brand as you are, they can become your marketers.
Omni-channel
Now it’s not enough to just think about your customers but all customers. You also have to think about the interaction and dialogue that goes on between customers and your business. You business must have continuity both on and offline to ensure all customers have the same experience. Continuity is key.
Remarketing
Remarketing is very important in digital marketing. When someone clicks on your content you don’t want him to forget about it. Be sure to retarget customers even after they leave your site. With a myriad of different things going on in their lives, they need to be reminded that your brand is still here.
These few trends plus using the correct SEO and social media marketing tools will help transform your brand in this ever-changing digital age.
Getting lost in the digital world? Kraus Marketing specializes in Search Engine Optimization and Digital Marketing, and serves companies in the NJ & NYC area. Inquire about our services by calling us at (973) 998-5742 or contact us online at www.KrausMarketing.com.