New business profiles on Instagram will make posting easier for marketers and better for businesses.
Instagram has recently announced they are going to make their app better for businesses. Businesses will be able to convert to a business profile on Instagram, in order to acquire new business-specific tools.
The Basics
Instagram has always had a spot for users to put their link on their profile. Instagram is now going a step further for businesses. One of the new features that will be seen in the business profile is a contact button, where a business can include their telephone number and street address. Users of the app will also be able to get directions to a business based off the address provided.
More Focus on Posts
There will also be new analytics on posts. A business can view data on impressions, reach, clicks and follower activity. Though impressions will not account for someone actually viewing a post, it will account for how many times the post popped up on someone’s phone or browser. Follower activity is especially important when it comes to posting a picture. New data on follower activity will help a marketer figure out when the best time to post is. The business profile will point out a business’s top posts.
Targeting and Promoting Get More Precise
Businesses can now see the location, gender and age of who is looking at their posts. The new business profile will also allow users the ability to promote posts and even turn a top post into an ad. Businesses will also be given the option to target an audience or have Instagram suggest a target market for them.
What Does This Mean For You as a Marketer?
Instagram is becoming a better place for you to promote your business! The app is finally providing you with the tools you have been waiting for. Social media posts are incredibly important for any business to survive. Facebook and Twitter have already created updates that will help your business. It was about time Instagram followed in suit.
If your business is on Instagram or if you are looking to get into social media, contact us here at Kraus Marketing. We have an experienced social media team who can help create strategies that really drive results for your business. Contact us today at (973) 998-5742 or online at www.KrausMarketing.com.