Did you know that there are several hidden blogging benefits that you probably overlooked?
In a previous entry, we discussed the many blogging benefits that your company can gain. As any one in the marketing industry knows, blogging can help your organization through several ways:
- Increase traffic to your website
- Humanize your brand
- Establish thought leadership
- Improve your website’s SEO
- Strengthen your social media strategy
Blogging has several side effects that are not exactly transparent to an outsider. More surprisingly, marketers don’t tend to realize these side effects until they stop and actually think about it.
The reason why so many overlook these hidden benefits is because these blogging benefits help the individual instead the organization.
Actually, lets rephrase that: these blogging benefits help the individual grow so that they can feel empowered and inspired to improve their organization.
Lets take a look of 6 blogging benefits that you may have overlooked.
Your Writing Skills Will Improve
Remember when you were a kid and you first learned how to ride a bike? You probably didn’t master bike riding the first time; in fact, you probably fell right off your seat. But practice makes perfect, and after a while you slowly started to get better until you perfected it.
Writing is a skill, and like any other skill, you have to practice to get better. As you write more, you can explore new ways to articulate your ideas, use new vocabulary or even practicing in different writing styles.
Just like riding your bike, the more blogs you write the better you’ll get.
You’ll Improve Your Thought Process
Writing well is only half the battle. An excellent blog post requires structure. It needs a beginning, middle and an end; furthermore, your information needs to be structured in a logical way that allows your readers to digest the information easily.
As you blog more, the ability to position your facts and thoughts throughout your article will improve. More importantly, as you blog more you’ll be able to develop and present cohesive arguments that expands on information you have researched.
Blogging Will Strengthen Your Research Skills
When you blog, you’ll see that the way you obtain information will improve. The whole point of blogging is to provide your readers with quality content. Your goal of each post is to answer their questions and provide them quality information.
There may be times when you may be required to write about a subject that you are not familiar with. Since you want to provide valuable content, it is necessary to accurately research the correct facts of the story. As you blog more, this process will become easier because you will develop a process and sources of information that work for you.
You’ll Always Be Up To Date
This is arguably one of most useful of all blogging benefits. When you create content, you not only need to answer your audience’s questions, you also need to create content that is timely and relevant. Most often, this content comes in the form of latest developments and innovations in your industry.
If you do not closely monitor the news, you may miss out on the chance to provide information to your readers. This requires you to constantly follow news and trends in your industry and familiarize yourself with these subjects.
You Can Build Your Personal Brand
If you’re trying to advance you career – listen up! Blogging can help you establish yourself in a competitive industry. As you continue to blog, your writing, research and thinking skills all improve, and you also continue to expand your knowledge and your personal brand.
When you publish more blog articles, you build your portfolio as well as increase your chances of getting noticed by others in your industry. This can cause you to become an expert around a particular subject as well the “go-to” source of information because you are establishing authority and solidifying your expertise.
This may prove to be useful if you’re looking to advance your organization or even yourself in your industry.
You’ll Receive Insights & Feedback
When you blog more and distribute your content through social media, you audience will grow. As your audience grows and your posts receive more attention, people will begin to comment on your posts and share their insights with you.
This not only can provide a self-esteem boost, but it provides you with valuable information about your audience. You’ll be able to see what types of content works and does not work and what they like and do not like. You’ll be able to learn more about your audience and answer any further questions about your product and industry.
Whether you are blogging for your brand or as a hobby, these blogging benefits are just too great to ignore. So get out there and start blogging today!
Did we forget any other blogging benefits? Let us know. We’d love to here them!
At Kraus Marketing we specialize in Digital Marketing, Website Design and other Marketing services. Make sure to follow our own blog for the latest news and trends in the industry. Did our numerous blogging benefits convince you to start a blog of your own? Come in and lets talk about getting your blog started! For more information, contact us at 973-998-5742 or visit us online at www.KrausMarketing.com.