Tips for Creating an Engaging ‘Call to Action’ on Your Website

Creating a well thought out and engaging ‘call to action’ on your e-commerce website can drastically improve your click through rate as well as compliment your website’s homepage. This is imperative to having your customers engage with your brand’s site.

What is a ‘Call to Action’?

A ‘call to action,’ also known as a CTA, is usually a word or phrase that tells your customer exactly what you want them to do next. It can be as simple as a hyperlink saying, “learn more” or it can be a strategic phrase with a link or button attached.

Why are ‘Calls to Action” Important?

CTAs are extremely important in your marketing strategy because it translates your web visitors into leads and potential customers. Having a well thought out and strong CTA will bring higher conversion rates than just a simple ad saying, “click here.” Wording is imperative to having a CTA that moves your customers into acting on what you’re telling them.

Here are some tips for creating an engaging CTA on your website:

Create a Sense of Urgency: The goal is to automatically tune your customer in to what you’re selling. The longer and less exciting your CTA is, the less likely they are to engage with your site.

Be Clear: Although witty and unique CTAs may help you stand apart from competitors, if your CTA is too confusing, your customers will click off. Customers don’t want to analyze complicated phrases and will likely disengage. Keep it clear and concise.

Pay Attention to Appearance: You want your CTA to stand out enough to catch customers attention but you don’t want to overwhelm them with massive buttons. It’s also important to note that you don’t want your CTA to be too small that customers miss it. Finding the perfect balance of exciting fonts, size, and colors is the way to design your CTA effectively.

Limit Options: Customers are simple beings, when presented with too many options, they may feel overwhelmed and choose to opt out. That’s why it’s imperative that your CTA is simple but effective in order to make customers feel comfortable and convinced.

Regardless of your brand’s e-commerce website design, CTAs are of the utmost importance when trying to get customers to interact with your page. If you have any questions about your brand’s CTA or e-commerce site, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!