Augmented Reality Marketing Campaigns

Augmented Reality Marketing Campaigns

Augmented Reality Marketing Campaigns 1280 960 Kraus Marketing

3 Ways to Implement Augmented Reality Marketing Tactics

As technology continues to advance, so do the needs of consumers. Today’s market is driven by the different needs of consumers and with augmented reality, consumers can experience an entirely new way of making purchasing decisions.

What is Augmented Reality?

Augmented reality is an interactive experience that uses computer generated effects to emulate real life through your screen. This tool can be used within marketing and sales strategies to create a unique virtual shopping experience for your audience. Here are a few ways to implement augmented reality marketing into your campaign strategy:

How to Use Augmented Reality in Your Marketing Tactics

AR Shopping Experience

This is an excellent way to improve your consumer’s retail shopping experience. Using augmented reality to allow potential consumers to interact with your products prior to buying can benefit your sales strategy. Consumer’s want to feel like they’re having an experience while shopping and implementing augmented reality can give them that experience virtually.

AR Touring

Augmented reality can give businesses the opportunity to give virtual tours of their stores, venues, restaurants, etc. prior to consumers arriving in person. This can be used over various industries and markets and ultimately provide additional information to supplement the physical location.

AR Branding Materials

Using augmented reality for branding purposes such as business cards and brochures can bring a whole new virtual component to your marketing strategies. By doing this, marketers can insert their own dynamic virtual elements into the campaigns thus heightening engagement.

Augmented reality is more than just a new video game fad, this tool can reshape the marketing industry as a whole and boost your brand. If you’re looking for ways to market your brand to consumers, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!

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