2020 Web Trends: Strategies to Follow

2020 Web Trends: Strategies to Follow

2020 Web Trends: Strategies to Follow 1280 960 Kraus Marketing

Implement These Web Trends for a Better User Experience

Web designs are constantly changing and adapting to the current web trends in the market. Whether that be the use of minimalist colors and fonts or switching to a dark mode site, it’s important to stay up to date with the latest trends in order to lead search methods and priorities.

Here are Some 2020 Web Trends to Follow:

Minimalist Design Approach: The idea is that less is more in regard to your web design experience. Some people believe that having the least amount of white space the better. But in reality, websites that are overloaded with text, fonts, and colors actually overwhelm your customers. This can lead to your customers clicking off your page because they don’t have the energy to navigate the site. Your web design should have clear fonts, few colors, and an easy navigation system in order to provide a pleasant design experience for your customers.

Dark Mode: This web trend is very popular right now and has been used in many forms of social media. Both Twitter and Instagram have implemented a dark mode option that is easy on the eyes and makes colors and design elements pop. The use of dark themes has many benefits that your customers will love, including power saving and extended screen lifespans. Not only are the utility benefits worth the switch, but dark backgrounds improve the visibility of text, colors, and visuals.

3D Elements: Although virtual reality is still in the beginning stages of being mainstreamed and more cost effective, 3D elements can create a very similar VR experience for your customers. Incorporating interactive elements prolongs your customers stay on your website as well as creates a unique experience that other websites don’t offer. As technology continues to advance, web design becomes more and more of an experience, rather than just a website.

Focus More on the Content: Although the actual design layout of your website is important to the design experience, in 2020 there is a need for more than the design aspect. Your website should focus on being credible, useful, and usable. When these aspects are your main priority, customers will be more likely to visit your website. Once you have achieved these goals, design will fall into place.

Incorporating SEO into Your Website Design

Ideally, your website will be built with SEO practices in mind and although this list can become quite extensive, we want to point out two elements to consider when designing your site.

  1. Images: Quality images may be key to your beautiful, trendy website but make sure to monitor the quantity and the size of your images. Images do impact site speed which in turn can hurt your SEO.
  2. Copy: The use of voice-based SEO has been a major trend due to voice assistants such as Amazon’s Alexa and Apple’s Siri. Adding voice-based text and keywords to each page can be extremely beneficial to your website. By integrating voice-based SEO into your website, you may be able to get a leg up on your competitors.

Remember, website design is more than just the colors, fonts, and visuals that you add to the layout of your website. It’s about keeping your customer engaged long enough to navigate through the entire website and eventually make a conversion. If your user experience design needs work, don’t hesitate to reach out to the web developers and designers at Kraus Marketing! Contact us today to get started!

    Kraus Marketing