In most inboxes sit an unpleasant amount of clutter and junk emails. With all this spam in sight, how will you ever get your brand’s valuable message across to readers?
Don’t be left in the digital dust of your audience’s inbox! It’s time to step it up a notch by using the following strategies to revise your email marketing tactics and craft the best email copy for your readers.
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
Why Your Email Copy May Not Be Converting
Where is the Value in Your Content?
Just because you’ve spent time crafting a detailed email with a fancy header doesn’t mean your audience will find it as valuable as you do. If you aren’t gifting your recipients something truly substantial, they won’t be as excited to open your email—or even receive it! Understand your readers’ needs and give them something worth their while, like a coupon or first dibs at a shiny new product.
Your Copywriting Falls Short
Writing copy is a science that can make or tank your email campaign. Successful campaigns have subject lines that can’t help but stand out, and the entirety of the copy is relevant and meets the needs of its readers. Generally, emails that are opened follow the four ‘U’s’ of copywriting:
1) They offer a sense of urgency
2) They present a unique message
3) They tackle an ultra-specific problem the reader faces
4) The email is useful to the reader
Your Emails Are Unattractive
We hate to say it, but if the design of your emails is dated or doesn’t load properly, people will start to avoid your emails as they file in. Copy and design go hand in hand, so give your templates a beautiful makeover using eye-catching pictures, headings, branded elements, and custom photography. A new look to help back your actual copy and messaging could be just what your email campaign needs to get more viewership and conversions.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Re-Engage Your Audience
If your recipients have given your emails the cold shoulder, it’s time to bring in the experts! Kraus Marketing manages successful e-marketing campaigns for a wide range of clients and industries. We know how to grab your audience’s attention, and we can show you how. Contact us today to get started on an email marketing campaign your audience will love.