3 Clever Ways to Use Otter AI for Marketing

3 Clever Ways to Use Otter AI for Marketing

3 Clever Ways to Use Otter AI for Marketing1280960 Kraus Marketing

How to Use Otter AI Transcription

Almost overnight, artificial intelligence (AI) has been bursting at the seams with what’s possible in the business world. Once marketing professionals master a select AI tool, valuable content of any magnitude can be drafted tenfold, lifting a company’s agility and profitability to unexpected heights.

Otter AI is one of those revolutionary tools you’ve been missing out on, handling ordinary marketing duties at a pace that helps professionals scale their everyday task load. Below we’ll explain how marketers can utilize this powerful AI to maximize a business’ potential.

Digital Marketing

Capture Leads, Generate Sales & Find New Customers

Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.

1) Record and Transcribe Conversations

Taking notes by hand or on your keyboard is now an outdated concept. Otter.ai’s voice-to-text ability lets you record and transcribe exchanges accurately and in real-time. Whether you’re stuck in a critical meeting, enjoying a webinar, or participating in a virtual event, Otter.ai will capture it all for you with little effort involved on your part! Just have your audio ready for Otter AI transcription, and the nifty tool will record everything you need to know. You can even share the audio with others, add a photo or comment, highlight the transcript, assign tasks, and present it on full screen to your colleagues.

2) Increase Productivity by Using Otter Assistant

Speaking of a little digital assistant, Otter.ai includes its mini helper on their platform that can assist you in many ways. By connecting your calendar, Google or Microsoft, to your account, Otter Assistant will automatically join your meetings as a virtual attendee, analyzing and transcribing your meetings, summarizing crucial topics, and capturing slides shared during the meeting. Once the session ends, Otter Assistant can automatically share the meeting transcript with the calendar event guests. The best part? This unique feature is available to all accounts, free and paid.

3) Tailor Transcripts with Names and Vocabulary

If your company uses specific phrases to identify people, places, and things, you’ll benefit from this feature. You can teach Otter names, jargon, acronyms, and complicated words only your business will understand. This implementation will increase the accuracy of the AI. The extent of Otter’s personalization is up to you. Moreover, through these customizations, you can quickly identify different speakers in a recording and label them, making it easy to review who said what later.

Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.

Partner with an Agency to Best Utilize AI in Your Marketing

Kraus Marketing can help you access the best AI resources to drive conversions, improve efficiency, and augment customer experience. Our team has the knowledge and expertise to help you make the most of this tremendous marketing medium. Contact us today to get in touch with one of our team members.

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