Ready to Incorporate D2C Video Marketing in Your Business Plan?
We bet you didn’t know this! 80% of consumers want to see video from businesses. But how do you effortlessly and expertly weave D2C video marketing into your business plan? We’ll show you how with our 6 points below.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
1) D2C Video Marketing Boosts Conversion Rates
Watching inspiring videos and presentations can greatly influence the buying behavior of a customer and can turn more first-time visitors into solid leads. But don’t just take our word for it! Even Hubspot says videos on landing pages increase conversions by 80%. Videos allow marketers to neatly and colorfully condense hefty information into a bite-sized narrative that captivates viewers in a way that text simply can’t. Since people are far more likely to remember a story than a list of facts, video seems to be one of the most valuable marketing tools out there.
2) D2C Video Marketing Can Help Your E-Marketing Campaign
It’s hard to get people to actually open the emails you send them. But did you know that simply using the word “video” in your subject line can boost your open rates and increase your click-through rate by 200-300%? Videos make the viewer feel good, they explain things clearly, and they get to the point much faster with cool graphics and exciting stories, so it’s no wonder email readers prefer this method of communication. It makes the email feel more personal to the viewer, thus more likely to make a connection with your brand.
3) Search Engines Love D2C Video Marketing (When Done Right)
Search engines constantly crawl the internet, looking for content that both entices and brings value to viewers. Well, there’s nothing that draws users onto pages quite like a captivating video. If you post your video on your website as well as YouTube and other social media channels, your chances of appearing in more searches as well as your visibility can greatly increase. That’s because people will stick around longer if they watch a video that interests them. As such, Google will see the average length of time visitors are spending on your website and will rank you better.
4) D2C Video Marketing Builds Credibility and Trust
Video is a seamless way to create a crisp, clever, and refreshing personality for your business and brand. Earning your audience’s trust and connecting with them on a deeper level has never been easier with video marketing. In fact, 90% of users say that product videos significantly help them in the decision marking-process. Why is this? Humans are biologically hardwired to zero in on trustworthiness as a part of a first impression. When we can’t see someone’s face, we become distrustful and suspicious. Using videos to highlight the faces of your business can help viewers create a more personal connection to your brand, therefore compelling them to purchase from your business.
5) D2C Video Marketing Encourages Social Sharing
When you see a funny video online, what’s one of the first things you want to do? Show your friends, your family, your significant other, etc. A lot of people would agree, since roughly 92% of mobile video users share videos with other people. Knowing this information, video marketing is your chance to have fun and show what your business is all about. Remember, you’re only limited to your imagination! From crafting little explainer videos to jumping on Facebook Live, there are plenty of platforms to choose from. The great thing is video marketing is not just successful with big brands, but brands of all sizes.
6) D2C Video Marketing Has Superb ROI
When it comes to digital content creation, D2C video marketing offers a swift, simple explanation that lets people easily understand your brand’s message, contributing to a sharp increase in ROI. Unlike other marketing strategies, today’s video marketing can transform even the most complex data into digestible information, which your audience will appreciate. Marketers can also measure the impact of their video marketing campaigns by analyzing key metrics like video views, feedback, conversion rates, engagement rates, and so on. Reviewing your stats and remodeling your future campaigns to compensate the evolving needs of your audience will also build trust and contribute to a higher ROI.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
Start Your Next Video Marketing Campaign with Kraus Studios
If both your customers and Google love videos, you better make sure your videos are the best they can be. Use a digital marketing agency that can confidently bring your brand to life and capture the hearts of your target audience. There’s no in-house production team quite like Kraus Marketing and our team at Kraus Studios. Our videographers, editors, designers, and digital marketers can produce the best ROI for your business. Can’t think of a top-notch video strategy? No problem, we have some ideas. Contact us today to speak with a member of our team.