6 New Ways to Drive Traffic
If you build a website and no traffic is going to it, did you build a website at all? Simply having a website for the sake of having one is no longer enough. More online marketing strategies revolve around building traffic to your site. And yet, coming up with new ideas to drive traffic to your site can be extremely challenging. Generating more traffic to your site is a crucial part of growing your business. That’s why we’ve put together a list of six new ways to drive traffic to your brand.
Don’t Neglect Email Marketing
While email marketing isn’t exactly what one might call new or innovative, many businesses are too focused on driving traffic through content marketing that they forget about email entirely. This is a grave mistake. A successful email blast has potential to give way to a significant boost in traffic and a massive ROI. This an excellent way to stay in touch with your audience and send traffic to your website. Link to pages on your site where your audience can go to learn more about your brand through creative blogs and landing pages.
One thing to be vigilant about is not to bombard your audience with a constant stream of emails. This will likely have the opposite desired effect leading to customers disengaging with your brand and unsubscribing from the list.
Long-Tail Keyword Targeting
Get those long-tail keywords cooking! You don’t want to miss out on targeting long-tail keywords. While short-tail keywords may still be searched for more often, they are much more difficult to rank. You want to drive traffic to your site? You’re going to need to get that rank up. A high ranking in the SERPS is directly linked to more traffic. Targeting long-tail keywords give you a better chance of ranking higher for queries specific to your products and services.
Branch Out with Content Marketing
We all know content is king, and most people can create blogs for their site, but not everyone can create interesting, informative, and engaging content. These are the tools you need to organically attract an audience to your brand. Don’t limit yourself to a strict set of content guidelines. If you’re looking to create something specific to your brand, you may need to take risks in your content creation. That is ok. If you come across something that your audience may find relevant or interesting, try it out. This is the foundation to building a lifestyle around your brand.
Consider incorporating video into your content strategy. With video, retention is significantly higher than that of text-based content. Play your cards right, and you could find yourself at the center point of the next viral hit.
Repurpose Your Content
Embrace your content marketing further by adapting it to different mediums. By repurposing content, you will help it gain exposure to different audience groups. Take your long blog posts and convert them into manageable video scripts or catchy social media posts. Create a PDF of your blogs and host a live webinar with the intention of discussing your content further. The rules are, there are no rules. Websites are chock full of valuable content that has been sitting and collecting dust since its original publishing date. Revitalize this content and transform it into high-quality, original content that relates to your audience.
Drive Excitement with Contests
Viral contests, giveaways, and promotions can give your business a short-term boost in traffic that will lead to long term results. Utilize social media for hosting contests to draw more attention to your brand. Using social sharing as a method of entry will not only give your contest a chance of going viral but will drive traffic to your site organically. Go a step further, and embed contests into landing pages and blogs on your site. They may go to your site for a giveaway, but they’ll stay for the valuable content you have provided.
Kraus Marketing is a full-service marketing agency based in the heart of Morristown, NJ. Kraus Marketing’s full range of services includes responsive websites, branding, social media marketing, SEO & PPC, and everything in between. With a talented team and a lot of hard work, Kraus Marketing produces high-end marketing projects that produce the best ROI for you and your business. Contact us today to find out more about our core services and how we can help take your marketing to the next level. Call our agency at (973) 998-5742.