Do you think that web design is an entirely separate component from your marketing efforts? If you answered yes, keep reading and we will convince you otherwise. Web design is a crucial component towards SEO, branding, content, and social media. It is the key to your presence on and offline.
If you aren’t convinced of web design’s importance yet, here are some tips to further explain.
- The design of your website impacts consumer trust level. A study of online health sites revealed that 94% of people mistrusted a website because of the design elements the site used. If your site is boring, busy, has a lot of pop-up ads, small print, and has slow load times, consumers might mistrust your company.
- Content is key to gaining trust. When visiting a website, people trust and enjoy websites that are informative, relevant, and professional.
- People judge a book by its cover. Before considering reading your content and checking out your service offerings, people will immediately judge your company by the design of the website. If your site is too busy and has small fonts or if it’s not eye-catching, most people will not stick around to hear what you have to say.
- Infinite scroll could negatively impact SEO. A common trend for websites is the infinite scroll. You’ve most likely seen this on quite a few websites. All of your content is listed on one page, it’s great for engagement rates once people are on the site. However, it is not so good for search engines indexing your site. Removing the traditional website structure and placing all of your keywords on one page is not the best idea if you want to improve your ranking on search engines.
- Responsive web design is great for SEO. It should come as no surprise that search engines, such as Google, are placing more importance on mobile-design. If your site is responsive and mobile-friendly, you should be on your way to a better search ranking.
- Branding shines on web design. Your website provides a spot for your branding to take center stage. The site helps build trust, gain consumers, and keep current clients happy. Branding serves the purpose of connecting your company with clients – it’s what differentiates you from competitors.
- Web design impacts conversion rates. People do not have a lot of time to browse your site. If they are on your site, they are looking for something in particular. Make it easy for them to find it and they’ll most likely stay on your site for a bit longer. If you want people to download something or sign-up for your mailing list, give them a freebie and include that wording in the call-to-action, you’ll increase your conversion by 4.2%.
Do you want your website to be a positive reflection of your business? Kraus Marketing specializes in website design, marketing, and branding. Our team of creative professionals can create an updated, responsive website. Our websites are built on content management systems (CMS), such as WordPress. Contact our team for more information.