Here at Kraus Marketing, we are well versed in all things web design, sometimes we forget that our clients do not live and breathe websites the way we do. As a web design company, we recognize the importance of quality websites and want to ensure that our clients understand the terminology that we use. We have rounded up some of the most popular website buzzwords to help you get a better understanding of what we do best.
- Above the Fold. Similar to newspapers, above the fold in web design terms means that people do not have to scroll to see the elements. Web designers will typically place the most important information above the fold.
- Analytics. Often times, you will hear our team talking about analytics. This tool, usually run by Google, will enable us to determine how many people visit your site, where they go on your site, and what their location is.
- Backend. Our web developers will use the term backend to describe where you log in to make changes on your website. Basically, it is the behind-the-scenes hub of your website.
- Browser Testing. After the website design concept transitions from a mockup to code, it needs to be tested. This will ensure that your website will show up the way it is supposed to on the most popular browsers.
- Call to Action. The call to action (CTA) on your website is placed to drive traffic to key goals. The CTA will help people sign up for an email newsletter, fill out a contact form, and more.
- Content Management System. During your introductory meetings at Kraus Marketing, you will hear us explaining the concept of a Content Management System (CMS). A CMS lets you log in to the backend of your site and easily make changes. It also stores content to create web pages. We are skilled in deploying two of the most popular platforms, WordPress and Magento.
- CSS. CSS is a Cascading Style Sheet. It holds the design elements of your website, including font color, size, margins, backgrounds, and more. The CSS tells the HTML code how to display the content on your website.
- Domain Name. The domain name is what people type in their web browsers to go directly to your website. Common endings of domains include .com, .net, and .org.
- Flat Design. Flat Design websites are the most popular design today. It means that the design is minimalistic and features clean lines.
- Front End. We have covered what a backend is above, the front end is what the end user will see upon visiting your website.
- FTP. Another commonly used term that our developers use is FTP, it means File Transfer Protocol. The FTP process is how the web designer uses their computer to transfer files to the web server that will run your website.
- Hosting. In order to display your website to the public, you will need to purchase hosting. There are a few different options available including shared, managed, and dedicated hosting.
- HTML. The HTML or HyperText Markup Language is programming code that web browsers read to determine how to show websites to the public.
- Responsive Design. Kraus Marketing promises to create websites with responsive design. What this means is that your website will be optimized for smartphones and tablets.
- Sitemap. Your website’s sitemap serves as an organizational tool for web designers and end users. This will be created as an outline form and will go through a naming structure and hierarchy for the website.
Do you want your website to be a positive reflection of your business? Kraus Marketing specializes in website design, marketing, and branding. Our team of creative professionals can create an updated, responsive website. Our websites are built on content management systems (CMS), such as WordPress. Contact our team for more information.