Post Website Launch Checklist: The Essentials
After many long days of preparing for the launch of your new website, by the time the big day comes around, you may be tempted to finally take a breath and relax. And while the initial launch stress is now over, there is still a lot of work to be done to ensure that this new site is up to par with your brand’s standards. Here is our post website launch checklist:
Is Everything Working the Way It’s Supposed to?
Although this may seem like a given, it’s one of the most important things to check off. The first thing you should do post website launch is ensure that the actual site works. This includes checking that all links go to the right place, all images appear where they’re supposed to be, and that every button on the site does what it was intended to do. The last thing you need is for a 404 error to pop up post launch day, so making sure that everything is up to par is necessary for avoiding any last-minute errors.
Are You Using Google Analytics?
Having Google Analytics set up for your website is absolutely necessary. Making sure you correctly set up and connect your account will provide you with invaluable information going forward. By setting up Google Analytics, you gain key insights into who is visiting your website, what they are doing when they get there, and how long they are there for. This will allow you to constantly adjust and update your site as needed.
Is Your Website SEO Optimized?
To reap the benefits of SEO, you must first make sure your website has been submitted to Google Search Console along with a sitemap. By doing this, Google will be able to index your pages as well as allow search engines to speed up your site’s discovery. Additionally, you must make sure that your on-page SEO is examined. This includes: page URLs, page titles, content, meta tags, alt text on images, etc. Without this, your site will get lost in the search results and will miss out on the recognition it deserves.
Do You Have Backlinks on Your Site?
Having quality backlinks associated your website is key. Making sure that people can link back to your site validates your sites relevance and gains trust with search engines. Therefore, it’s important to create a backlinking strategy that will be set in place for your site for years to come. This is something you will have to continuously monitor post launch!
Are Your Social Media Channels Connected?
Social media is an extremely important aspect of your marketing strategy. That’s why it’s imperative to be sharing updates and information surrounding your new website on all your different platforms. You should make sure that all your social media links are on your website and are functioning properly.
If you’re looking to launch a new website for your brand, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!