How to Create Effective Email Subject Lines

How to Create Effective Email Subject Lines

How to Create Effective Email Subject Lines 1280 960 Kraus Marketing

Effective Email Subject Lines That Will Improve Your Open Rates

Here’s the thing: we all have unread emails piling up. Every day our inboxes receive countless emails offering us the latest discounts, promotions, and newsworthy information. Despite these emails’ best efforts to be seen, they are often checked off and thrown into the virtual trash can.

For anyone involved in email marketing, you know how frustrating it can be to have your target audience scroll by and not even open your email. That’s why it’s imperative you begin to implement effective email marketing techniques to get your emails noticed.

One of those techniques is so simple, it’s often overlooked – subject lines. These headlines are the first thing your target audience sees when you pop into their inbox. Just like receiving a letter in the mail, the minute you see who it’s from, you either throw it in the giant pile of unread mail, or rip it open immediately.

Email subject lines need to be as appealing as possible to your recipients to stand out from the pack. Yet, making them sound catchy requires a bit of effort and a creative mind. If you’re looking for ways on how to improve your email game, we’ve uncovered the five most effective email subject lines you should start implementing to get your emails noticed and, most importantly, opened.

Keep it Funny

A keen sense of humor can help your subject lines stick out amongst the dry, dull emails that surround it. If you know your audience well and your emails are targeted, a well-placed ‘knock-knock’ joke can go a long way towards helping you increase your open rates.

Make a Statement

Bold statements sell if done correctly. Using shocking subject lines requires you to be confident in understanding your audience’s tastes and perceptions. The worst thing you could do is make a bold statement and receive negative backlash from your consumers. Adventurous subject lines need to immediately grab your audience’s attention, cause an emotional reaction, and have them click on your email. These creative subject lines could say:

  • Confession: Pineapple belongs on pizza.
  • C’mon, the Moon is Made of Cheese
  • Boba Fett is Seriously Underrated

Hello {Personalized Name}!

Incorporating personalization into email subject lines shows consumers they aren’t just a number. When you take the time to add a customized touch to the subject line, the consumer will feel known and seen. This can be achieved by using consumers’ names, offering location-specific deals, speaking in a native language, and interest targeting.

Keep it Short and Concise

With each passing day, consumers have less and less time on their hands. That’s why your emails must stand out to get clicked on. Using short, to-the-point email subject lines is a great way to grab someone’s attention such as simply saying “Hey” or “Aloha”.

Add a Touch of Mystery

People love to have a little mystery in their lives. Give your readers a taste of intrigue with a mysterious subject line that makes them want to solve the case. Such lines could include:

  • A Wizard Walks into a Pub…
  • Help! Crack this code
  • Sherlock Holmes Has Disappeared!

Ready to start using effective subject lines in your emails? Take your email marketing campaigns to the next level with Kraus Marketing. As an award-winning digital marketing agency, our creative email marketing specialists can help your business get started on a successful track. Contact us today!

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