Why You Need to Be Using YouTube Marketing
What is YouTube Marketing?
YouTube marketing is the process of integrating both video and marketing on YouTube’s video sharing platform. Video marketing isn’t new, in fact, in 2019, 87% of marketers used video in their marketing campaigns. But marketers are starting to take advantage of YouTube being dubbed the top video sharing platform in the world.
Why is YouTube Marketing Important?
For starters, YouTube’s reach is massive. On average, YouTube has 2 billion unique users across the platform each day. This provides an excellent opportunity for marketers to appeal to audiences that go above and beyond their traditional targets. Additionally, YouTube is considered the second largest search engine with over 3 billion searches a month. This is music to any SEO strategist’s ears and makes it a powerful marketing tool.
What are the Benefits of YouTube Marketing?
Provides Global Reach
As mentioned above, YouTube is the largest video platform in the world. Meaning that the content that is uploaded to this site has the potential to reach billions of people around the world. This provides the opportunity to expand your target market, boost brand awareness, gain potential customers, and make sales.
Increases Social Media Engagement
Video is one of the most engaging aspects of almost all social media platforms. Cross posting or promoting your YouTube videos on your different platforms is a great way to create engaging content, grow in followers, and gain more viewers, which can translate into gaining potential new customers.
Although YouTube is considered the second largest search engine, it can actually help boost your SEO efforts on the largest search engine as well. In fact, pages with YouTube videos are 53% more likely to show up at the top of Google’s search results pages. Additionally, Google uses time on site to determine how helpful your page is when visitors are creating searches. Google notices when someone spends time watching videos on your site and helps move it up in the SERPs.
If you’re looking to create an advertising campaign for little to no cost, YouTube is the platform for you! Oftentimes, advertising campaigns require large budgets and a lot of time. But with YouTube, you have the option to create engaging video content for free. You don’t even need expensive camera equipment, only a basic handheld camera or smartphone. Additionally, all film editing tools are available through YouTube directly.
If you’re looking to add YouTube video marketing into your existing marketing strategy, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!