Spring into Web Design Trends

Digital Marketing Agency Discusses Spring 2018 Web Design Trends

Whether you’re stopping to smell the tulips or buying stock in allergy medicine, one thing is certain: Spring has sprung!

After a long winter, many are looking to spring clean their homes and give a much-needed update to their backyards, their wardrobes, and perhaps even their hair. Even as stores roll out gardening gloves and grills, there’s one area that’s often overlooked when it comes time for spring cleaning and it isn’t quite what you were thinking: your website.

When was the last time you updated your website? An outdated website says far more about your organization than you realize, so it’s important to keep things fresh. What better time for a website update than spring?

Below are three web design trends to hop on board with this spring:

We designed PayLock’s website to have a blend of powerful color use (throwback) with clean fonts and designs (modern).

  • As If!

That’s right- the fly designs of the 1990’s are creeping back into fashion, and you might consider incorporating them into your web design too. It might sound counterintuitive, but embracing the bright gradients and intense patterns of the 1990’s might be just what you need to bring your website up to speed.

In order to avoid a website update that takes you back a few decades, find a blend of modern and throwback that fits your brand. If you’re using a very 90’s pattern, for example, use a clean, modern font. You don’t have to go 110% with this trend to have a fun impact.

  • The Future is Now

Gone are the days of boring, static webpages. Spring into 2018 by augmenting your website with animation (just be sure to keep it in check so as not overwhelm your visitors). Utilizing calming colors and smooth animation could take your website to the next level, whether you choose to make it a constant feature or have it activated by hovering over certain spots.

The animation provided on Villa Restaurant Group’s website catches the visitor’s attention without being overwhelming. It is also relevant to the campaign, making the animation more of a compliment than a competitor for the website’s content.

If you choose to follow this website design trend, keep in mind that a quick-loading website is essential in today’s mobile-first, instant-gratification society. Don’t forgot how animation may affect load speed when overdone. Incorporate this trend in small ways so your website can still appear to visitors as quickly as possible.

  • Go Off-Grid

Websites with asymmetrical designs and broken grids are rising in popularity, and you can take this a step further by opting to abandon the grid altogether. That’s right – open your layout and embrace life off-grid for a hip, stylistic approach.

When choosing the best path to take in website design, it’s crucial to only choose to follow trends that are true to your brand. Trying too hard will come across disingenuous, and if there’s one thing that’s needed for conversions, it’s trust.

The asymmetrical grid on our design for Cherry Road Technologies provides an interesting look without being too distracting.

Knowing what trends to follow and which ones to steer clear of can be tricky, but with guidance from industry experts like the ones at Kraus Marketing you’ll be able to find the perfect blend of trendy and true, making your brand stand out.

Spring into web design trends with the help of Kraus Marketing. Our expert designers, experienced web developers, and SEO professionals are here to make your website a success in any season.