Follow These Tips to Increase Your Website Lifespan
A business’s website is their most valuable marketing asset. It holds the foundation of who you are and what you do. Not to mention, your website is a customer’s primary point of information and contact with your brand.
However, the unavoidable fact is all websites eventually become old and outdated – as with most things. With an outdated site comes a decrease in ranking, search traffic, and conversion rates. The exponential surge in technological growth has created a constant increase in users’ expectations. In fact, a website lifespan is noted to be only 2 years and 7 months. With such a quick turnaround time, your site is most likely in need of a little rejuvenation. To get that youthful glow back into you company’s online presence, dust off the cobwebs and follow these tips.
Evolve Your Main Message.
You may have penetrated the market with your initial content, grabbing your target market’s eye right off the bat. Yet, even with a strong foundational message, users will still grow tired of redundant content. Your messaging needs to continuously stay fresh and relevant for years to come.
Also try updating your website copy, swapping out imagery and videos, or posting noteworthy blogs. If your audience can count on you to be refreshing, adaptable, and informative, you will significantly increase your website lifespan.
No matter what industry your business lies in, there are always new innovations and trends to stay on top of. For example, tech industries are rapidly progressing. If you fail to keep up with noteworthy advancements or merges, your products or services will remain outdated. Don’t find yourself left in the dust. Staying up to date with the latest happenings within your field of expertise is a great way to remain relevant amongst your target users.
Adapt to Consumer Preferences.
The primary reason for updating your site is to appeal to the preferences of your consumers. Taking time to understand what’s working for them and what they are not too fond of will greatly improve your overall design. A great example of this is the shifting trend toward mobile use. Many consumers are now frequently accessing websites through their smartphone. Having a keen understanding for this behavior trend can set you apart from your competition. If you continually adapt your site to fit the preferences of your users, your website lifespan will outlive its competition.
Keep an Eye on Your Competition.
Another thing to keep in mind is that age is always relative to your competitors. It’s not a given that in 2 years and 7 months your site will immediately cease to attract viewers. Your digital ranking is all dependent upon what other businesses in your field are doing. If they are quick to latch onto user trends, you can find your website falling behind far sooner than its expected lifecycle.
Rankings are a great way to track how you’re stacking up amongst your industry peers. User’s see these ranking right away when searching for relevant content. If you find yourself falling behind, check out any adaptions your competition may have made to their site. If they’ve made some major improvements, you may soon be on the decline.
If you find yourself in need of a website makeover, the design specialists at Kraus Marketing will be more than happy to put some life back into your site. With an improved color palate, updated content, sleek home page design, and overall better user experience- your website lifespan will most definitely increase. Contact Kraus Marketing today to get started.