This week’s social media update is in!
Twitter:
- Twitter announced that its new Explore tab will feature livestreamed videos from Periscope. Twitter users will have the same capabilities as Periscope users when watching videos, as they will be able to heart, comment, and retweet videos.
Yelp:
- Yelp has released a new feature that enables users to ask questions about a business. The Yelp community can then answer the questions.
WhatsApp:
- WhatsApp has named its first chief operating officer, Matt Idema. Idema will be transitioning from his current role as Facebook’s vice president of monetization product marketing to WhatsApp COO in the next few weeks.
Pinterest:
- If you are looking to target brides, Pinterest is the perfect spot. Pinterest reported that 81% of engaged pinners started the wedding planning process on its site.
Facebook:
- Facebook is in the process of testing a new ad format that will allow video publishers to insert ad clips after people have watched the video for at least 20 seconds. Facebook’s advanced A/B testing will enable advertisers to test what form of advertising works best for them.
- Facebook is continuing to work on its video platform and has announced some new updates. Videos will not start playing with sound automatically on the platform, can quickly expand to be full-screen, and viewers will be able to watch even after they have exited the app.
- Facebook is looking to receive music licensing deals to showcase on its video platform.
Snapchat:
- Discovery Communications is heading to Snapchat! The network will create exclusive, short-form vertical video shows for Snapchat.
Are you curious about the changing world of social media and digital marketing? Kraus Marketing specializes in Social Media and Digital Marketing. We service companies in the New Jersey and New York City area. Find out how we can help you by contacting us today.