Allocating Your Marketing Budget in the TikTok vs. Snapchat Debate
Although only launching internationally in 2018, TikTok has already reached 738 Million downloads globally (in 2019), 41 million users a day, and has made $176.9 million (in 2019). With more brands opting to market on TikTok, it looks like the TikTok trend is here to stay.
For those who aren’t active TikTok users, it can be easily disregarded as another Snapchat like app. Yet these two platforms are very different despite sharing some similar video features and audiences. Thus, creating the TikTok vs Snapchat marketing debate.
The Difference Between TikTok and Snapchat:
TikTok is a video sharing social networking app, where users can share their own videos as well as follow, like, and comment on other creators’ profiles. Snapchat is a photo and messaging app that allows users to “friend request” other users they choose to communicate with. Snapchat centers around the idea of having short lived media that disappears within 24 hours of posting. Yet both platforms allow for social interaction between users and brands.
Social Media Marketing on TikTok vs Snapchat:
On TikTok, advertising is offered through a cost per thousand impressions. This includes pop up ads when opening the app, in feed video ads, branded filters, and influencer brand partnerships.
Snapchat is further along than TikTok when it comes to advertising, as Snapchat offers a larger range of marketing options such as ad units appearing between stories, branded filters, as well as shoppable ads as a result of personalized targeting.
Which Platform is Better for my Brand?
Both TikTok and Snapchat offer amazing opportunities to market your brand to their platform’s users. Many brands are attracted to Snapchat’s wide range of marketing opportunities over TikTok’s newer initiatives. TikTok is geared towards Gen Z humor and meme energy, where Snapchat focuses more on millennials that seek out conventional and mainstream brands. Therefore, if your brand is focusing on traditional brand messages, Snapchat may be better suited for you. In order to successfully market on TikTok, your message must be eccentric and resonate with the meme culture of Gen Z. As a result, brands that seek out a younger audience should be experimenting with both Snapchat and TikTok advertisements.
If you’re looking for ways to use social media marketing for your brand, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!