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LinkedIn’s New Feature for SMB Marketing

SMB Marketing Tips: You Can Now Use LinkedIn to Promote Services

LinkedIn is hailed as the ultimate networking platform for companies and business professionals. But, with the option to share relevant business news and content, it has also grown into a useful marketing tool. Aligned with their marketing offerings, Linkedin has now released a feature aimed at helping small to midsize businesses get found by relevant searches. Here’s what you need to know about LinkedIn’s newest update involving SMB marketing.

What is it?

By conducting a simple search, LinkedIn users can easily find relevant companies, potential employees, and even interesting content. But what if users are in need of a particular service? Thanks to LinkedIn’s newest feature, small to midsize business can now feature the services they offer directly on their profile. When searching on LinkedIn, users will now be given an option to filter their searches for service providers. When businesses include services in their profiles, they’ll appear in these search results.

Why is this important?

Having a diversified marketing campaign across different social media platforms can be difficult to maintain for small business owners. This update gives them an extra boost of exposure if they have a LinkedIn profile. Also, it encourages direct contact between SMB’s and their potential clients, thus building trust and a reputation for the business. It’s a win-win situation—that is, if your business continually maintains your LinkedIn profile.

What your business can do

It isn’t just enough to have a LinkedIn profile—you need to actively use it and update your information. Consumers don’t just look to see that you’re present online, they gauge your trustworthiness on your activity and what others say about you. LinkedIn is the perfect place to share engaging content via articles or images that your customers can continually interact with. This new filter feature will help your profile appear in searches, but it’s your job to make sure that users like what they see when they get there.

Need help managing your LinkedIn profile or diversifying your marketing campaign across different social media platforms? Look no further! Our team of experienced content strategists, designers, and social media specialists here at Kraus Marketing are here to help you with all of your digital marketing needs. Contact us today for more information!