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Backlinks: The Powerful Tool to Help You Increase Website Traffic

What You Need to Know About Backlinks to Increase Website Traffic

Okay, so you have a great business- awesome products, reliable services, and a beautiful website. But, as the saying goes, if a tree falls in the woods, does it make a noise? In the big, wide world of the internet, no, it does not make a noise. What good is having great content if no one is around to see it? Google’s SEO ranking strategies are difficult to navigate and businesses need every chance they can get to improve their ranking. Let’s take a look at backlinks and what they can do to help you increase website traffic.

What are they?

Backlinking essentially involves looking for reputable websites with similar content to your own and getting them to include a link on their website that leads to yours. The way Google works is that when someone conducts a search, Google ranks what results to show based on whether it is able to find and index numerous pages that it perceives as reputable that include that link to your page. In other words, Google bases your website’s reputability off of its association with other upstanding sites.

How does this foster growth?

Growing your business is all about the network you build. Backlinks allow you to strengthen this network as well as establish your website’s reliability on Google while also building awareness through other related websites. Great businesses are born from lifting each other up rather than tearing each other down. Also, if consumers are redirected to your site from this backlink, they’re more likely to be interested in the content, considering the backlink was placed on a website of a similar topic. The goal isn’t just to increase any traffic at all, it’s to increase traffic from those who are interested in what you have to offer.

What you can do

A great way to start backlinking is to feature guest blogs in which you and other sites can share and backlink each other’s content. Use an online software to keep track of what sites are already backlinking you to ensure that your content is being featured appropriately. Most importantly, actively maintain your website and blog. Yes, many reputable sites may backlink to yours, but it’s crucial that your site can also be perceived as reputable based on its design, functionality, and the quality of the content.

Looking for help increasing your website traffic? Here at Kraus Marketing, our team of experienced web developers, digital strategists, and SEO specialists are ready to help get your website the recognition it deserves. Contact us today for more information!