3 Facebook Updates Coming Your Way in 2022
Look out, Facebook users! As if Facebook wasn’t already always surprising us with something new, the platform is now unleashing more updates and features in 2022.
Social media platforms are always modifying themselves to exceed the ever-changing standards of today’s tech users and it’s important for marketers and business owners to stay on top of the change. Read ahead to uncover the latest and greatest Facebook updates you won’t want to miss in 2022.
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Keep an Eye Out for These Facebook Changes
1) New Ad Targeting Options
Starting January 19, 2022, Facebook will be taking down detailed targeting options related to politically or culturally polarizing topics. This includes political affiliations, race or ethnicity, health, sexual orientation, and religion. This relates back to a 9 November announcement, where the company pledged to prevent discrimination and abuse of their platform.
2) More In-Feed Control for Users
The company is exploring fresh ways for both businesses and users to regulate their newsfeeds. These changes include giving users the ability to adjust ranking preferences to customize their newsfeed, allowing easier access to features like favorites, unfollow, snooze, and reconnect, as well as providing topic exclusion controls. Facebook is presently collaborating with third-party brand safety partners to explore ways to verify where content aligns with a brand’s suitability preferences.
3) Expanding Ad Eligibility for Crypto Brands
As the cryptocurrency digital space continues to grow, Facebook has decided to extend a hand and expand eligibility to cryptocurrency brands by expanding the amount of regulatory licenses accepted by the platform. Now, the tech giant will be looking into 27 different regulatory licenses, a list they will publish on their policy page.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Update Your Facebook Marketing Strategy
As these platforms continue to evolve, so should your company and its marketing strategy. At Kraus Marketing, we specialize in crafting successful social media marketing campaigns across all valuable platforms to help your brand grow with the digital age. Contact us today to take your business to the next level.